How to develop the national paint brand in the future

China Paint Network
News: In recent years, most of China's ethnic small and medium-sized
paint brands
encountered "growth troubles", of course, including some other well-known
ponsions
brands have encountered similar development bottlenecks, sales slowdown, shrinking profits, rising costs, increasing competition and so on; In addition, serious homogenization of products, low-end products relatively surplus, high-end market is also in front of the national paint brand to solve the problem.
in addition to their own problems, foreign rivals aggressive, "in-inch" is also an important reason for the difficulties encountered by national paint brands. Influenced by the weakening of its major market demand in Europe and the United States, well-known foreign paint brands with strong research and development capabilities and rich sales experience have recently accelerated their efforts in emerging markets, and have continuously strengthened research and development and marketing investment for emerging markets, which is bound to further intensify competition in the paint products market. More worthy of national paint brand vigilance is that foreign brands have now begun to tilt to second- and third-tier cities, and second- and third-tier cities have been the relationship between the survival of national paint brands an important market; At the same time, foreign well-known brands also timely through the "put down the body", reduce prices to attract low- and middle-income consumers, to face cost pressure on the national paint brand has brought great challenges.
of course, growing up encountering problems is inevitable, and national paint brands are now experiencing problems, international well-known brands more or less also share some. National paint brands can completely adjust their business strategies to deal with "growth worries." China's paint brand's overall market continues to grow, cake in the big, enterprises as long as they have enough internal skills, there is no reason to eat not enough, eat bad. Compared with foreign brands, in terms of market familiarity and grasping consumer psychology, national paint brands undoubtedly have more advantages, which also means that national paint brands have the potential to carry out more targeted product research and development and marketing.
the same time, after many years of big waves of sand, national paint brands have begun to learn from foreign investment mature
soar coating enterprises
in increasing research and development investment, differentiated competition and other aspects of experience; In addition, the introduction of new urbanization construction and other policies to expand domestic demand and the rise of online shopping, coupled with China's industrial manufacturing is still in a booming period, but also to the national paint brand has brought new opportunities. Therefore, as long as the national paint brand can improve and avoid short, targeted product research and development promotion, there is no reason in the PK with foreign brands can not occupy the upper hand.