How to break through the situation of building waterproof coatings under the new situation?

With the deepening of reform and opening up, China's market economy system has become more and more perfect and mature, and all walks of life have achieved tremendous development, especially the development of manufacturing industry is particularly rapid

Where are the market opportunities for building waterproofing

In the face of such a severe market situation, can companies survive in the cracks, and is there still a chance for the waterproof industry? Where is it? In fact, it exists in the following four words

1) Focus on specialization and make a fuss about the word "specialized"

The so-called specialization means professionalism, expertise, specificity, and exclusiveness

The successful examples of these international famous enterprises confirm a sentence: it is the "king way" to concentrate superior resources and do what you are familiar with, good at, and professional

2) With "fine" as the standard, non-fine products will not leave the factory, and high-quality customers will be firmly adhered to

Fine, that is, precise, fine, delicate, delicate, delicate

3) With "special" as a shield, you can attack and retreat and defend

Special, that is, special, characteristic, special, specific, special

4) Take "new" as the spear to seize the market one step ahead

New, that is, trendy, fresh
.
It is based on satisfying people's curiosity, expectation and possession of new things and new products
.
At the same time, it also makes the enterprise continue to make progress, thus leading the industry, becoming the vane of the industry and the trendsetter of the times
.
Innovation is the foundation of the long-term prosperity of an enterprise.
If you go against the current, you will retreat.
Kodak film, Nokia and Motorola mobile phones have all lost their former glory due to insufficient innovation
.
In fact, there are many similar examples in the waterproof industry.
Many old companies of 20 to 30 years have been busy with money, but now they are deserted
.

With the deepening of reform and opening up, China's market economy system has become more and more perfect and mature, and all walks of life have achieved tremendous development, especially the development of manufacturing industry is particularly rapid
.
At the same time, in fully competitive industries, the situation of overcapacity, low-end duplication, high consumption and low efficiency, and vicious competition has become more and more severe
.
With the rise and growth of leading companies, the competition within the industry and even across industries has become more brutal, so the dramas of industry reshuffles have been staged in turn in China, which is tragic and tragic
.
There is no doubt that a large number of small and medium-sized enterprises have become or are becoming victims of this industry storm.
They have been acquired, forced to transform, and some have been eliminated directly
.
Today, the storm has hit the building waterproofing industry with an unstoppable trend
.

Extension: What are the architectural waterproof coatings

Asphalt

Asphalt waterproof coating products mainly include: solvent-free asphalt coating (non-curing rubber asphalt waterproof coating, hot-melt rubber asphalt waterproof coating) and water-emulsion asphalt coating (spraying quick-setting rubber asphalt waterproof coating, water-based asphalt-based bridge deck waterproof coating, etc.
)
.

The non-cured rubber asphalt waterproof coating uses rubber powder, asphalt and special additives as the main raw materials.
After mixing and modification, it forms a new type of waterproof material with creep that maintains a viscous paste for a long time in the application state
.
The coating can not be cured for a long time, always maintains the characteristics of viscous glue, strong self-healing ability, sticky when touched, difficult to peel off, still has good adhesion performance at -20 °C, and can solve the existing waterproof membrane.
Compatibility issues when used in combination with waterproof coatings
.
Hot-melt rubber asphalt waterproof coating is solid at room temperature.
It is a new type of waterproof coating that is blended at a certain temperature with asphalt, plasticizer, polymer modifier and filler as the main raw materials.
After the liquid, it is applied by scraping or spraying, which has similar characteristics and functions as non-curing coatings
.

Spraying quick-setting rubber asphalt waterproof coating is composed of rubber asphalt emulsion (component A) and demulsifier (component B).
During construction, components A and B are mixed by special spraying equipment and then rapidly demulsified and solidified to form a dense , continuous, complete, with extremely high elongation, super elasticity, excellent durability and waterproof, anti-corrosion, anti-seepage, protective coating layer
.
The product can be applied on the wet base surface, the curing speed is fast, the gel time does not exceed 10 seconds, and the thickness of more than 2mm can be sprayed at one time, and the construction speed is fast and environmentally friendly
.
The water-based asphalt-based bridge deck waterproof coating is made of asphalt and various surfactants and chemical additives, which are emulsified and then mixed with an appropriate amount of synthetic rubber, resin, etc.
to modify the asphalt.
It has good water impermeability; The concrete bridge deck has strong permeability, and has sufficient bonding force with the asphalt concrete pavement and the cement concrete bridge deck, and the waterproof effect is good
.

macromolecule

Polymer waterproof coating mainly includes: reactive type (polyurethane waterproof coating and spray polyurea waterproof coating), volatile type (polymer emulsion waterproof coating and emulsion type silicone rubber waterproof coating) and composite type (polymer cement waterproof coating)
.

Polyurethane waterproof coatings are divided into two types: one-component type and two-component type: according to national standards, they are divided into type I products (waterproof engineering of ordinary buildings), type II products (high-speed rail polyurethane waterproof coating layer for passenger dedicated lines, etc.
) and Type III products (high-strength applications such as stands, parking lots, and roofs for people)
.
One-component polyurethane waterproof coatings are divided into three categories: moisture curing, water curing and latent curing
.
The one- and two-component coatings are applied to the surface of the base layer by scraping, brushing and spraying, and then react and cure to form an elastic, tough and durable waterproof coating
.
Spray polyurea waterproof coating (SPUA) is a new type of solvent-free, pollution-free green waterproof protective coating, which is a new type of solvent-free and pollution-free green waterproof protective coating, which is used in various waterproof, anti-corrosion and wear-resistant projects.
Broad
.

Figure: Polyurethane waterproof coating is one of the commonly used architectural coatings

Polymer emulsion waterproof coating is a thick one-component water-emulsion waterproof coating prepared with various polymer emulsions as the main raw material, adding plasticizers, pigments and fillers, and additives, and using water as the dispersion medium.
It is used in building waterproofing projects in non-long-term flooded environments such as walls and indoors
.
The polymer emulsion usually adopts pure acrylic emulsion, styrene-acrylic emulsion, ethylene-vinyl acetate emulsion, styrene-butadiene emulsion,
etc.
Emulsion type silicone rubber waterproof coating is prepared with the compound of silicone rubber emulsion and other high molecular polymer emulsion as the main raw material, mixed with appropriate amount of additives and fillers
.
Polymer cement waterproof coating is a rigid and flexible waterproof and impermeable product made of cement and fine aggregate as the main raw materials, and redispersible polymer powder or polymer emulsion and additives as modified materials.
, divided into general type (type I) and flexible type (type II)
.
The general type (type I) is a rigid material, and the flexible type (type II) is a flexible material
.

Inorganic

The largest amount of inorganic waterproof coatings is cement-based permeable crystalline waterproof coatings
.
Cement-based permeable crystalline waterproof coating is a powdery material prepared by mixing a variety of active chemical substances with cement, quartz powder, etc.
as the main substrate
.
The product is non-toxic, harmless, odorless and non-polluting, and can be safely used in drinking water and other projects
.
During construction, it can be mixed with water and brushed or sprayed on the concrete surface, or it can be sprinkled with dry powder and pressed into the uncured concrete surface
.
It has super penetration ability, and has the function of automatically repairing fine cracks; inorganic materials, anti-aging; simple construction, saving labor and time, and low overall cost
.

The domestic architectural waterproof coating industry is in a period of rapid growth.
With the improvement of international quality standards, the quality requirements for products will continue to increase, and the improvement of environmental protection requirements will also promote the market demand for high-performance environmentally friendly products, which will promote China's architectural waterproof coating industry.
The development has entered a new stage, and the growth rate is expected to remain at the level of 13% in the next five years.
By 2025, the construction waterproof coating market is expected to reach a market size of 100 billion yuan
.