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China Coatings Network
: With the improvement of living standards, consumers for health and environmental protection requirements are getting higher and higher. Related surveys show that the high-end flooring market is gradually expanding, consumer attention to high-end flooring products is also gradually increasing. In this case, how can flooring enterprises conform to the trend of environmental protection and achieve results in the high-end market?
flooring market in the domestic development of nearly 30 years, homogenization phenomenon has become a serious "persistent disease" in the industry. Whether it is small and medium-sized flooring enterprises or large enterprises, in the red sea of homogenization phenomenon is quite helpless, innovation has become the goal pursued by many enterprises. But the efforts of enterprises at the level of innovation still need to be strengthened.
many companies talk about innovation, they understand how products can better satisfy consumers. In fact, in the continuous development and change of consumer demand at the time, the innovation of flooring enterprises has been expanded from a single to a diversified track. Now, the innovation of flooring enterprises has been extended to the brand, management and technology and other multi-level innovation.
technological innovation is through the investment in scientific research, grasp new science and technology, so as to develop new products process, technological innovation is the core and foundation of flooring enterprise innovation, flooring enterprises only really achieve technological innovation is qualified to talk about other. Therefore, enterprises must put technological innovation in the first place.
Management mode is a set of specific management concepts, management contents, management tools, management procedures, management system and management methodology system designed on the basis of rational assumptions of managers, and it is repeatedly applied to enterprises, so that enterprises consciously abide by the management rules in the course of operation. Floor enterprises in the operation of enterprises do not innovate the management system of enterprises, or stubborn use of old-fashioned management system, is undoubtedly carrying bricks to hit their own feet. Therefore, flooring enterprises must learn to insight into the market, come up with a management system to adapt to the market, and then in the operation of enterprises to be perfected.
In addition, brand innovation is equally important, the use of scientific mind, to produce the corresponding brand development program, and into the actual operation, so that flooring enterprises in the fierce market competition to win a place. No matter what aspect, the innovation of flooring enterprises can not only stay on the slogan, only the innovation into practice, the development of flooring enterprises can get more ideal results.