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    Home > Coatings News > Paints and Coatings Market > How "the world's top coating companies" compete for the Chinese market

    How "the world's top coating companies" compete for the Chinese market

    • Last Update: 2021-07-20
    • Source: Internet
    • Author: User
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    In addition, 15 foreign giant-level coating companies have entered the Chinese market to varying degrees.
    Among them, Nippon Paint Holdings has become the most dependent on the Chinese market due to its huge control of the Nippon Paint system, and none of them; In addition, the Dulux brand under Akzo Nobel is also very popular in the Chinese market, and can still compete with Nippon Paint in the field of architectural coatings.
    PPG, Sherwin-Williams and Axalta have all increased their development efforts in the Chinese market.
    Trend
    .


    Since the "Top Global Coating Companies in 2020" list still uses the sales data of the previous year for ranking, the impact of the new crown pneumonia epidemic spreading globally this year on coating companies has not been revealed
    .


    But this also means that the next year's list may have major changes, which may include a sharp decline in sales performance, major changes in the ranking among giants, and Chinese coating companies facing new opportunities and challenges, and so on
    .



    In this process, the Chinese market may once again play an important role
    .
    As mentioned earlier, many coating giants rely on the Chinese market to varying degrees, and China is one of the first entities to emerge from the epidemic and gradually restore economic order.
    In fact, it has at least become a market area that coating companies value very much
    .
    This means that more foreign coating companies (especially those with a certain business foundation in China) will increase their tilt to the Chinese market and accelerate their expansion efforts to ensure that the trend of performance in 2020 is not too ugly
    .


    As for the Chinese coatings companies, "reshuffle acceleration" has become the consensus of the industry, but for coatings companies that already have a certain scale, this also means the release of more market space.
    The key lies in how to win the competition with domestic and foreign competitors.
    Market competition between
    .


    In the second half of 2020 or even beyond, this will be an "encounter"-there is no way to avoid it, and there is nothing to lose
    .

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