How the paint industry is spreading its wings in the "Internet Plus" era.

In recent years, the development of Internet e-commerce is in full swing, at the same time, more and more
coating enterprises
in the e-commerce platform movement is also frequent, e-commerce model has gradually become one of the
coatings
enterprise strategic planning. But throughout the paint industry, there is no mature model to lead the development of "Internet" paint, and want to really play the "Internet" advantages, but also according to the actual situation of their own enterprises.
in the use of "Internet" thinking to foster a sense of innovation
in contrast to the taxi industry in recent years, industry insiders said: "The taxi industry has changed, is the use of the Internet to look at its business model, management model, operating model." We also need that kind of thinking." In fact, for paint enterprises, the Internet is important not in the form, but the Internet thinking, designers in mind to establish Internet thinking, in order not to be eliminated by the times.
at present, China's paint enterprises are less innovative design ability, compared with foreign countries, China's innovation ability is only in their initial stage. Design ability is also poor, many designs need to learn from foreign brands. Because the original design is relatively weak, enterprises are more to fight the price war, price war is generally low-end competition. Early use of low-end price competition to win the enterprise, in the future, if still follow the follow-up transformation is not timely and not timely, will kill themselves. Some long-term paint enterprises still rely on the Internet thinking, to achieve steady expansion, with the changes in the market, enterprises will correspondingly invest in some research and development design, with new design materials, quality control, such enterprises live longer.
O2O mode has become the mainstream consumption scenario
with the rapid development of the network, O2O developed into another way, reverse O2O, that is, offline to online, the main core is the use of offline information display channels (including two-dimensional code, etc.) and a variety of offline promotion activities, such as the user to guide the line. It may then be transferred from line to line in reverse to facilitate offline sales. The paint industry also needs this model, the internal integration of internal resources, the store and decoration more closely combined. Because the product has experience, coating products e-commerce relative to other e-commerce, the development is more difficult. So Internet e-commerce can first develop, form a closed cycle, slowly pull into the product.
Sercessive ex ofplacement marketing to achieve big data resource sharing
analysts believe that: the unique characteristics of coatings involved in a larger amount of consumption, after-sales problems are more, there is no uniform standard, the most important thing is that the experience of paint design is very important, and this experience is the Internet can not provide. Enhanced ex experience, which is what future innovation in the coatings industry needs to pay special attention to.
the next three to five years, some small businesses will fail and the market will grow slowly, but not fall sharply. For future innovation, coating enterprises should focus on a variety of innovative marketing methods to occupy market share, such as entertainment marketing, network advertising, the use of new media, open the industrial chain, to achieve resource sharing, while establishing unique big data. Connect external data to prepare for big data marketing and cloud marketing.
under the wave of Internet Plus, every paint company should think, who is your user? What value can you create for your users? For users to create real value, to provide users with the best products, so that enterprises will certainly get economic benefits.