How should traditional industries deal with the "Internet Plus" trend?

China Coatings Network
News: Although China has entered a manufacturing country, but still mainly processing, research and development, innovation is obviously insufficient, from the recent years, China's
coatings
industrial development rate, 2015 production growth rate has been It is difficult to return to the double-digit era, which is likely to be about the same as the 7.9% in 2014, basically the same as the 7.0% of gdp of the country, and the growth rate of the paint industry will enter an oscillation period of 6% to 8%, which is the new normal of the paint industry. China's paint industry product homogenization, concept speculation, overcapacity, especially structural low-end products overcapacity, with the
coating enterprises
on the capital market chase, small and medium-sized paint enterprises shuffle accelerated, transformation and upgrading has also become the consensus of the industry.
as "Internet Plus" was promoted to a national strategy, the word became a popular word. How to "plus", how to transform the traditional industry, to "Internet plus" as the key word of various troubleshooting answers quietly climbed the hot search list, for the "Internet plus", my understanding is two keywords, increments and variables. How can coating enterprises make use of the "Internet Plus" trend to successfully transform and develop?
so-called incremental use of the Internet, especially the mobile Internet to create new models and products, such as WeChat one-on-one forms of communication. Although it is not conducive to media dissemination, the audience is accurate, direct, effective, in the vast sea of micro-blogging information, WeChat does open up another way for the brand communication of paint enterprises.
Previously, Hualong coating launched the "3-15 WeChat answer to grab the red envelope" activities, sent a full 5 days, during the event, Hualong paint official WeChat public subscription number fan number burst, WeChat circle of friends was instantly brushed screen, rhythm "can not stop at all", the brand to maximize exposure.
For example, WeChat is our tool for communication, WeChat Mall, for merchants to provide a platform, in this simpler and more convenient platform for more modern e-commerce, selling products, but also can use WeChat this platform for merchants to provide more effective publicity methods, more conducive to the promotion of goods.
refers to the transformation of traditional industries' production methods and business models through the Internet. In the context of "Internet Plus", the key to innovation is to find the real pain point needs. On March 19th, Lingjun Coatings e-commerce manager Lan Xiaosu gave a speech on "Building Mobile Sales Service System" at the "Channel Revolution and Win-Win" 2015 Lingjun Coatings Strategy Summit. Use the power of your business to help your dealer friends build mobile service systems. Through closer, fast and timely contact with customers, with service promotion volume. We can put aside some of the problems that this model may face, its emergence is good for businesses, users and themselves, it found the traditional industry user demand pain point, is an innovation.
Among the industry people interviewed by the author, Yuan Hui, marketing director of Bards Group, has said that a lot of valuable information on the front line of the market can not be passed to the corporate headquarters in a timely manner, it is more difficult to quickly pass to the decision-making level, and e-commerce can help enterprises comb the smooth channel, with the vigorous development of the mobile Internet, understand the needs of users, quickly respond, has become an indispensable part of the development of enterprise innovation.
Alibaba Group's three strategies for the future: rural e-commerce, big data and globalization, in which rural e-commerce is aimed at the lack of commodity richness in rural areas. Chinese 1.3 billion, of which 600 million netizens, while the e-commerce population is 300 million, from 300 million to 1.3 billion penetration, rural areas are a key link. Now the richness of central city goods has been very high, the current pain point demand is fast access. In rural areas, where there is no big Shopping Mall, the range of goods available to users is very limited, but traditional logistics costs are too high. Behind this pain point is the opportunity for innovation.
at any time, business is developing, not moving forward, the Internet as a force in the future has a huge impact on 360 lines, but there are fast and slow. Today's department stores will be hit by e-commerce if they sell only physical goods, in fact, people's demand for experience economy and on-site services is on the rise, if department stores transform into a city business center that combines entertainment, dining and shopping, it will be difficult to be subverted. In the face of change, either passive liberation, or active revolution, the author has always stressed the point of view: to awe of the "non-Internet", traditional industries in front of the Internet, do not have to be arrogant. There are now more and more Internet general talent, which in turn is scarce for those who have a deep understanding of traditional industries, so teams with a deep understanding of the non-Internet industry will have an advantage in the future.
addition, the increments and variables brought about by "Internet Plus" are also reflected in enhancing the global competitiveness of Chinese enterprises. In the past three decades, the development of IT industry has formed two major centers in the world, one is the innovation center of the United States and the other is the market center of China.
Recently, at the annual meeting of the China Coatings Industry Association held in Hangzhou, Sun Lianying, president of the China Coatings Association, pointed out that according to the 2014 global paint industry development analysis, according to the 2014 global paint industry rankings, the annual sales of more than 100 million U.S. dollars, a total of 48 enterprises, excluding the world's top coatings list of 11 foreign companies and Carberry, Shanghai Coatings, Dabao Chemical, Ye's Chemical industry, Taiwan Yongsi paint and other 5 Chinese enterprises, there are
three trees
Xiangjiang, Bards, Oriental Yuhong, Zhangchen, Mei Tus, Lehua, Pearl River, Changrunfa, Fuste, China, Degao, Weixin, Koshun, Junlan, Yas, Chenyang and other 32 Chinese enterprises can be listed. Global
Coatings Network
understand that whether it is paint production or paint enterprise rankings, China
Coatings Exhibition
now the world's more and more times in the paint, the proportion is growing.
In the past in the traditional industry, China has long been able to play the role of manufacturing base, and at present, "Internet Plus" is not only in China, but also a global trend, if some traditional industries in China can seize the opportunity of "Internet Plus" to quickly achieve transformation and upgrading, we will take the lead in global competition.