How should the condiment industry develop during the epidemic?

In the Spring Festival of 2020, a sudden outbreak spread rapidly throughout the country.
housing economy has become the hottest economic form.
the outbreak, the economic, investment and industrial circles have been vocal, analyzing and analyzing the situation, making suggestions, talking about ideas and making suggestions.
As one of the important categories of China's food industry condiment industry, in this outbreak, especially after the outbreak, where to go, is every condiment industry people must now seriously consider the issue.
the difficult condiment industry is a very important part of China's food industry, is the consumer three meals a day necessities, but also the soul of Chinese flavor.
the rapid development of the condiment industry in recent years, especially with the improvement of consumer quality of life and the pursuit of delicious life, condiments have become an important carrier of taste of life, but also become the new darling of the investment community.
condiment industry is divided into 17 categories of products, tens of thousands of varieties.
Although the current sales channels have evolved from traditional dealer channels to 100-channel sales system, but the condiment sales terminal has not changed, is still the catering industry, home kitchen and food processing three aspects, the previous sales ratio of these three sales terminals is 4:3:3.
In recent years, with the rapid development of the catering industry and the birth of a new type of catering industry, the proportion of condiments sold in the catering industry is getting higher and higher, reaching 50% of the entire condiment industry, including branded condiments and food and beverage custom condiments two types of products.
has had an impact on China's economy, and the condiment industry is facing a severe test.
through communication and communication with enterprises, the current situation of enterprises and the main difficulties faced include: with the condiment industry is closely related to the cash flow of restaurants, facing the test of survival.
these restaurants are the main customers of condiment solution providers.
this is indeed a big challenge for the emerging new condiment enterprises, facing the risk of difficulty in returning accounts receivable and a significant reduction in future orders.
the original supermarkets, convenience stores and other retail terminal layout-based brand enterprises were slightly less affected.
due to the epidemic control, workers can not return to work in time, logistics can not pass smoothly, terminal supply shortages occur from time to time.
difficult to resume work, the normal production of enterprises is limited.
return of foreign staff is difficult, the return time is uncertain.
return, they need to be quarantined for 14 days.
, plant protective equipment and materials are difficult to ensure, the protection process is complex and requires professional guidance.
at the same time, some places for workers' health certificate processing time is extended, making it difficult for enterprises to resume normal production in the short term.
of logistics, which hinders normal logistics between upstream and downstream.
companies lack enough raw materials to produce, and the products produced are difficult to deliver.
to the normal production and operation of enterprises caused great inconvenience.
Although everyone is at home and household consumption of condiments is rising, the increase in household sales is not going to make up the shortfall compared to the curbed consumption of food and beverage and tourism.
the entire Spring Festival holiday, including the first quarter, the decline in the production and sales of condiments is certain.
as for the proportion of decline, some enterprises are more optimistic, and some enterprises are relatively pessimistic.
but most companies remain confident about the future market, arguing that the decline in production and sales during the outbreak is only the result of temporary curbs on demand.
the outbreak is over and the market returns to normal, the production and sales of condiments will soon return to normal growth.
should companies do after an outbreak? The impact of this outbreak has brought to the industry not only how to deal with the crisis, but also how to develop in the future.
after the outbreak, large brand enterprises will rapidly expand and carry out the national layout, positioning accurate and differentiated products will be more favored, small and medium-sized enterprises backward production capacity will be quickly cleared, condiment industry concentration and brand concentration will be further improved.
of housing market demand will be further in-depth.
period, the whole people are chefs, home cooking recipes, become one of the main ways to talk about to solve the boredom and improve the taste of life, and will become a part of people's living habits in the future.
days, people's consumption preferences and buying behavior of condiments are the main content of the industry to study.
to diversify the way you sell online.
because of the outbreak of home, online orders, express delivery has become the mainstream.
kinds of fresh online shopping platforms are quickly recognized and adopted by consumers.
online shopping apps in just one week, the number of individual users increased by 400 percent and the number of people who ordered increased by 500 percent.
these apps to buy goods, condiments not only the right price, a full range, but also timely delivery and convenient, to bring consumers a good consumer experience.
even after the outbreak, some consumers will retain these buying habits.
Therefore, condiment enterprises should pay attention to the business docking of these e-commerce platforms, analyze the consumption needs of the platform, in order to provide corresponding products, supplemented by a wealth of online promotion methods to expand product sales in this channel.
manufacturing and high-quality manufacturing enterprises to become the direction.
as a traditional manufacturing industry, in the transmission of traditional manufacturing processes at the same time, has begun the pace of intelligent manufacturing.
This outbreak, condiment enterprises generally encountered one of the difficulties, is the staff to resume work difficulties, but for the high degree of intelligence, low artificial dependence on the enterprise, this aspect is a lot easier, the strength of the enterprise and competitive advantage is obvious.
brand influence and brand consumer awareness are the cornerstones of enterprise development.
today's market is an extremely over-product market, and the only answer to what consumers rely on to decide their buying behavior is to rely on the brand and their perception of it.
not only allows enterprises to have a large number of loyal consumer groups, but also enables enterprises to build their own firewall in the competitive Red Sea.
condiment enterprises are now very concerned about the construction of their own brands, many have accurate brand positioning and vivid brand image.
but compared with liquor, beverages, leisure food and other industries, brand building still has a lot of room for improvement.
product quality and precise positioning are fundamental to the differentiation of enterprises.
in the competition, can choose their own product positioning, and always maintain a strong product quality, is the enterprise to avoid price war, to avoid homogenization of the fundamental competition.
product positioning includes consumer group positioning, product function positioning and market channel positioning.
, targeting middle- and high-end consumers and rural or third- or fourth-tier urban consumers will be different.
market channel positioning as an example, product positioning for farmers' wholesale markets and product positioning for e-commerce sales channels will be different.
the application of digital economy in the condiment industry has great advantages.
outbreak, online sales became popular, the major e-commerce platform clients in the short-term outbreak growth.
in the future, as the proportion of online sales increases further, the customer's sales big data is easier to obtain than ever before, more practical reference value.
the future supplemented by the use of international QR code products, enterprise customer platform management and other means of obtaining big data, the condiment industry's big data analysis will be more segmented and accurate.
these big data analyses include market demand analysis of condiments, individual customer preference analysis, channel analysis, and competitive analysis.
these accurate digital analysis, can help enterprises accurate research and development products, and develop the corresponding enterprise development strategy.
enterprises in the upper and lower reaches of the industry can consider group development, equity mutual holding or strategic binding.
outbreak has hit the entire condiment industry chain hard.
to raw material suppliers, packaging equipment providers, down to distributors, catering enterprises, are facing a huge test of cash flow.
After the recovery of the market, how to restore their own strength, to ensure the normal operation of the company's business, but also need upstream and downstream partners to discuss and judge, can consider equity mutual holdings and other ways to solve cash flow problems, but also consider the strategic link between the industrial chain and seek the help of supply chain finance and other ways.
, supply chain security is the premise of industrial security, under the crisis, it is necessary for everyone to develop.
establish enterprise risk early warning and security prevention and control mechanism is imperative.
the news of the new crown pneumonia did not attract the attention of most enterprises at first.
if the enterprise has a perfect risk early warning mechanism, there are professional information and intelligence personnel to the enterprise in a timely manner to give early warning tips, then the enterprise in the response to this crisis, it is necessary to calm a lot.
, after the warning tips, how to carry out risk prevention and control, whether the corresponding mechanism process is sound, but also test the level and ability of enterprises to deal with the crisis.
the early warning and prevention and control work in this crisis is a good example.
crisis does not happen very often, but it is always possible.
actively embrace capital and improve the company's capital structure.
the outbreak has put cash flow pressure and tests on all businesses.
can say that after the crisis, the decision of life and death is cash flow.
, for example, several large enterprises in the head have a voice that is difficult to sustain.
, however, there are several companies that are not heads, and because they are listed in Hong Kong or other securities markets, or have other capital involved, it is relatively easy to deal with this cash flow crisis.
condiment industry has now become the focus of the capital market, but the cooperation with capital is still in the relatively initial stage, there is still a lot of room for improvement.
as a traditional manufacturing condiment industry, can further open up the mind, actively embrace capital, so that capital for the development and growth of enterprises to help.
condiment enterprises after the reborn of Nirvana, should think more deeply about their own development, cultivate a more powerful fighting force and brand competitiveness.
(Secretary-General of The Chinese Condiment Association)