How paint dealers are fighting 2015

China Coatings Network
: With
coatings
market downturn, the paint industry increasingly fierce competition, more and more paint dealers complain about business difficulties. Industry insiders say, on the one hand, operating costs continue to climb, sales profit margins are constantly compressed; On the other hand, the environment is depressed, paint product sales are becoming more and more difficult. In this case, the paint dealer's back is pressurized. With the arrival of 2015, how should paint dealers fight 2015?
, heavy tactics, light strategy has been the practice of most paint dealers. They see strategy as an empty, empty thing that doesn't bring immediate benefits. As a result, dealers tend to pay more attention to tactical roles. For example, make a fancy promotion and so on, because doing so will immediately see the effect. However, this short-term effect for a while but not for the long term. It is this short-sightedness of this heavy tactical strategy that makes most dealers feel that business is getting harder and harder to earn.
, paint dealers need to get rid of the concept of heavy tactics, light strategy. What is the strategy? Strategy is the direction and goal of dealer development, is the grand blueprint of operation. Dealer strategy has a clear goal-oriented, forward-looking, global, planning and so on. The purpose of the dealer strategy is to establish the dealer's development and position in the market. Therefore, the accuracy of strategy development is directly related to the development and destiny of distribution, which is also the first task of dealers to take the road of brand management.
different ideas determine the way out, different ideas determine the way out, with the market competition to a certain new stage when there will inevitably be a new marketing model. Paint dealers not only need to be in step with the "time" but also need to be in step with the "city", according to market changes and needs of continuous learning, innovation, adaptation, homeopathy. Indeed, a paint dealer must understand the times, grasp the times, really grasp the pulse of development, in order not to be abandoned by the times.
addition, as the market competition becomes more intense, the higher the requirements for coating dealers. This requires dealers must be in the organization of construction and management of hard work, hard work, hard management, to the management to benefit. For example, some paint dealers often operate more categories, once inventory management can not keep up, it will make a large number of unsellered products occupied funds and best-selling products out of stock. Therefore, dealers should do a good job in the purchase and sale of inventory management, timely grasp of the purchase and sale of relevant data, so as to avoid unnecessary losses, for the company to increase profits. In short, pay close attention to management is the key to improve the level of profitability.
technical point of view, structure refers to the orderly matching of the various components of things. The function of anything is determined by structure, what kind of structure, what kind of function. Product structure generally refers to the matching of each product, the combination effect of product structure determines the development of good or bad. Paint dealers take the road of streamlining products, the core is a "fine" word. Fine, is not only the "quantity" requirements, but also the "quality" requirements.
Therefore, for paint dealers, in reducing the number of products at the same time also pay attention to product quality, optimize the company's product structure, increase the proportion of sales of high-performing products, strengthen the combination of the best product effect, in order to achieve the product portfolio to digest marketing costs, and ultimately to strive for a greater space for their own survival and survival space, the structure of their own survival and development of the product structure.
2015, paint dealers need to put the above three points in mind, and effectively implement. Only in this way can we reap better results!