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China Coatings Network
News: In 2015, the "new normal" has become the public eye can not be more familiar with the word, for the
coatings
industry, the market environment has also undergone dramatic changes. Channel costs rise, vicious competition, environmental awareness to improve the three "mountains" of the strong attack, but also some of the
coating enterprises
breathless.
, channel costs are too high. Now the store surplus has become the norm, and enterprises in order to better serve dealers, only to increase the promotion of investment, resulting in higher channel costs; Second, irregular competition. With more and more paint enterprises to enter the market, copy each other, stealing materials, vicious pressure price situation. Although the final scale of the paint industry went up, but the quality of products and services has dropped; Finally, the production process does not focus on environmental protection. Although the current trend of product environmental protection is obvious, but many enterprises in the production process still do not pay attention to environmental protection.
face of these environments, what should paint companies do? Industry insiders say that enterprises must have the spirit of "fools moving mountains" in order to develop in the complex environment of the new normal.
