How paint companies start the first wave of "May Day promotion war"

China Paint network
: May Day near, all kinds of commercial promotions are also out of the sky, for all industries, this is the best time to stimulate consumption. Of course, the
coatings
industry is no exception, in the general home decoration, paint expenditure only accounted for about 5% of the total cost, but its area accounted for 80% of the total, in terms of home improvement market consumer groups, most of them belong to office workers, only weekends or holidays have time to buy products. Therefore, grasping the "holiday consumption" of the law and opportunities can help businesses to achieve a "big harvest." However, each holiday has its own characteristics, for this year's paint market situation, the industry predicts that May Day or ushered in a sales boom.
Qingming Festival as the first small holiday after the Spring Festival holiday, just in the spring home improvement season, Qingming holiday paint market has been used by countless enterprises as a good time to promote, however, the past few years Qingming home market sales report card proved that the market is still lack of heat,
paint enterprises
often in the gloomy, plain light.
As a traditional Chinese festival of Qingming, in fact, or Chinese habit of sacrificial tomb sweep or travel to play the day, at the same time because the Qingming small long vacation distance from the "May Day" too close, so the general business will "abandon" Qingming holiday, do not arrange too many promotional activities, and a month later, "May Day" holiday, is the brand, each home store to compete for market share of the main battleground. Therefore, more and more enterprises just take the Qingming market as the May Day market "water storage", warm-up.although not officially to May Day holiday, but whether enterprise manufacturers or dealers are doing related promotional preparations, in the hope that the weak market can sell more paint products. It is reported that the paint market after a period of promotional short period, the next "May Day" will have a greater intensity of promotional activities. Most people in the industry also believe that the home paint industry sales situation is very in line with the "holiday economy" of the law, consumers are office workers, only to the weekend and holidays have a careful selection of goods time. Whether it is a store or a business, should grasp the law and opportunity of holiday consumption, timely introduction can maximize the consumer desire to buy, but also to bring consumers the most favorable sales policies, in order to stimulate sales. The promotion in early April will be a warm-up for this year's promotional war, which will intensify from the Qingming Festival and usher in the first wave of sales this year on May Day.
for the major home brands, the performance of the node market in the past two years is very different from previous years. Many brand dealers speak out, in the flat market environment, it is difficult to exchange a single price war for more market share. It is true that "just need" still exists, no less than in previous years, but consumers will be more rational, consumers will do their homework before buying, especially on the choice of paint, very cautious. As a paint enterprise, it is necessary to deeply cultivate the inside, enhance the service, enhance the brand influence. From raw materials to ensure quality, to the factory strict management, process details control, store sales rhetoric, delivery and installation services, so that consumers really feel the strength of the big brand.
no matter when the product is able to impress consumers at the core, in the paint industry with the increasingly prominent environmental protection issues, green type of paint products are more and more trusted by consumers. In the current fierce market, brands for consumers to provide environmentally friendly, green products, for consumers in the process of use to bring a real beautiful experience, then its products can get a larger market.
according to the relevant survey, about 80% of paint consumers in the purchase of products, the environmental performance of the product as the primary consideration, which is due to the paint as a decoration material this essential characteristics of the decision. Global
Coatings Network
understand that with the development of China's economy and people's awareness of environmental protection, consumers pay more attention to the environmental performance of decoration materials, which and consumers want to build a healthy, environmentally friendly home environment. Buying a good product is not only the desire of consumers, but also a reflection of brand social responsibility. Although environmental protection is only a point, but it can be seen that the product is the consumer's final, but also the most concerned about the point.
May Day approaching, many paint merchants initially carried out the total promotion of linlin, in some paint store shelves placed on the sale of products properly sold, with the first line
paint brand
comparison, their prices are much lower, low prices can attract consumers to buy. But the quality and word-of-mouth of these coating products are not guaranteed, and even some brands can not be queried on the Internet, can not supply standard product descriptions and inspection reports. Industry paint experts believe that, especially 5.1 promotion hot merchants to fight the price war, consumers must adhere to rational shopping, shopping products to do in mind a number of goods than many, in the economic conditions allowed, as far as possible to choose brand-name products.
concept fraud is mainly caused by merchants hyped new concepts of products, such as the current most popular concept is green, merchants seize this, hype, manufacturing selling points, what "zero VOC paint" and so on heard, but many people do not know in the current market situation, zero VOC paint is simply not realistic, even if there is such paint in the market now, then its price is not acceptable to consumers, so there is no market for the product, I believe there is no willingness to launch. For this name does not match the real product, do not superstitious paint packaging on the "green" word, to carefully look at the quality of the product qualified test report; To observe whether there is rust or leakage at the seams of iron drums; Note that the express markings on the bucket are complete. Before you buy, remember to consult relevant experts or pay more attention to some industry information, I believe it is not difficult to avoid such a "scam".
paint is a semi-finished product, construction of professional or not directly choose the end of the painting effect. Therefore, after-sales service is good or bad, will also affect the image of the brand. Most consumers buy paint with only immediate effect and neglect services. A lot of trapping is specific to this situation, in the sale of only about the introduction of products, and never mention after-sales service. Such consequences are when the wall appears to lose color, drop powder and other issues, nowhere to solve, manufacturers mostly require consumers directly with dealers to solve, even if the time promised to repair, time will drag on, and ultimately not.