How Packaging Supports Zongzi's "Ambition"

The Dragon Boat Festival is one of the traditional festivals in our country, "the glutinous rice dumplings are full of love in the world"

In the new era, new consumption and new market situation, how to make Zongzi, a traditional seasonal food, further adapt to consumer demand, ensure quality, and expand production and sales? Guo Haijun, a plastic packaging expert who founded Xiongxian Xuri Paper-Plastic Packaging Co.

Zongzi market is rising year by year

"The market competition of zongzi is no less than that of moon cakes

Guo Haijun pointed out that in recent years, the zongzi market has shown four major characteristics: first, the development of short-term food during the season to the long-term food that can be purchased and eaten in four seasons; From the past mainly offline store sales to offline + online sales, especially the young group has strong online purchasing power and online sales are booming; third, the product fillings have an obvious trend of compound flavor, cross-border, and leisure.

Fresh-keeping safety becomes highland

"In recent years, the national and local market supervision departments have carried out random inspections on zongzi, and the results show that the total number of bacterial colonies exceeds the standard is one of the problems, which involves the outer packaging of zongzi

In recent years, the market environment has made the dumplings must be changed from short-term preservation products to medium and long-term preservation products, and equipped with corresponding packaging and processing technology, which is not only responsible for consumers and product brands, but also the needs of enterprise development

Guo Haijun introduced that the packaging of zongzi is divided into inner and outer packaging, and the inner packaging is mainly zongzi leaves.

Correct selection of packaging materials

Guo Haijun pointed out that the purpose of selecting high-barrier packaging materials is to ensure the quality and safety of zongzi products.

According to the production process, storage and transportation, and medium and long shelf life requirements of zongzi, the standards for vacuum-packed zongzi need high-barrier packaging materials: excellent oxygen permeability, moisture permeability index, resistance to high temperature cooking at 120 ° C, resistance to oxygen, water, carbon dioxide etc.

7-layer or 9-layer co-extruded packaging material can be used for vacuum-packed rice dumplings with long shelf life.

　　"Small dumplings have a big market

(Wang Guanghuai)

"China Food News" (03 edition on April 1, 2022)

　　(Editor-in-charge: Zhou Yan)