How organic condiments "fly into ordinary people's homes"

For the relatively traditional condiment industry, quality, health, and functionalization are the main upgrade directions

All seasonings can be "organic"

According to the unified classification of industry associations, the whole condiment can be roughly divided into 17 categories and several sub-categories, but in terms of product form, most condiments are processed from agricultural products (including some aquaculture products).

In a broad sense, organic condiments also belong to the category of organic food

According to this definition, organic condiments naturally have a higher barrier to entry than other traditional condiments

Due to the difference in process and technical requirements, the price difference between organic products and traditional products has also been doubled

In addition to organic soy sauce, vinegar, cooking wine, sauces and other condiments, there are also many products selling "organic"

The giant overweight market accelerates "involution"

According to the "Consumption Trend Report of Cereals, Oils and Condiments" jointly released by the Jingdong Consumption and Industrial Development Research Institute and Jingdong Supermarket, in the past three years, the variety of organically certified products has increased by 110% year-on-year

According to incomplete sorting, at present, in the condiment market, brands with a certain size all have organic condiment products

As a condiment giant, Haitian Flavor has also begun to develop the organic condiment market in the past two years

Through the comparison on the e-commerce platform, it is found that the price of the new organic condiments launched by Haitian Flavor is lower than that of the same type of organic condiments in the market

In the wave of consumption upgrading in which the entire industry is in oversupply, organic condiments are indeed a good breakthrough direction

"Flying" with a mountain on your back

From the perspective of the entire category, the downward trend in the price of organic condiments has begun to appear, but there is still a long way to go before it can truly "fly into the homes of ordinary people"

First of all, organic condiments are very "picking people", and this person is both a consumer and a distributor

Secondly, organic condiments also "pick companies"

At present, the entire condiment market is still favorable for the development of organic condiments

(spear stone)

"China Food News" (August 09, 2022 Edition 05)

(Editor-in-charge: Gao Jiaodi)