How long is the way to become the next "sodium hyaluronate" PQQ?

Recently, pyrroloquinoline quinone disodium salt (PQQ) was approved as a new food raw material.

PQQ was accepted as a new food raw material on March 8, 2021, and public comments were solicited on August 17 of the same year.

The speed can't help but remind people of the "road to fame" of sodium hyaluronate

According to the official website of the National Health and Health Commission, sodium hyaluronate was declared as a new food raw material in June 2020, and public comments were solicited on September 3, 2020; it was officially announced as a new food raw material on January 7, 2021

So can PQQ recreate the glory of sodium hyaluronate?

The main component of pyrroloquinoline quinone disodium salt is pyrroloquinoline quinone (PQQ for short), which is a new prosthetic group with similar physiological functions to vitamins and is widely found in prokaryotes, plants and mammals , such as fermented soybean or natto, green pepper, kiwi, parsley, tea, papaya, spinach, celery, breast milk,

PQQ is the prosthetic group of many enzymes.

The biological functions of PQQ are mainly concentrated in two aspects.

At present, the common PQQ supplement products on the market are mainly aimed at brain health, sleep aid, energy supplement, oral beauty, pregnancy aid, etc.

Although the approval speed is equally fast, compared with sodium hyaluronate, PQQ is still far away from consumers

Research with limited application scope needs to be strengthened

In China, due to the limitation of production technology in the early days, the price of PQQ raw materials was very expensive, and it was limited to scientific research use

　　In addition, when PQQ is approved as a new food raw material, the specified scope of use is only beverages, and the production process approved by regulations is the synthesis method

Market applications tend to be blank, lack of consumer awareness

　　In terms of market application, sodium hyaluronate has been used in cosmetics, medical beauty products, and bone health products in China before being approved for use in ordinary food

　　Sodium hyaluronate was first used as a viscoelastic protective agent in ophthalmic surgery, and was gradually used in other fields

　　However, the application of PQQ in the domestic market tends to be blank at present, and it is mainly concentrated in the international market

　　The lack of applications in the domestic market has left consumers with little knowledge of its efficacy

Enterprise R&D still needs to increase product innovation

　　In terms of product innovation, the rapid launch of innovative sodium hyaluronate products has played an indispensable role in promoting its popularity

　　Therefore, if we want to rely on innovative products to promote the explosion of PQQ like sodium hyaluronate, we need more companies to participate, create more products with core competitiveness, and promote the prosperity of PQQ in the domestic market
.

　　In fact, as a novel raw material, PQQ has been recognized for its positive effects on nutrition and health
.
Because of its powerful function, high safety and good stability, it has broad development prospects in the field of functional food
.

　　In recent years, with the deepening of cognition, PQQ has achieved the most comprehensive efficacy certification and is widely used as a dietary supplement or food in the United States, Europe and other countries and regions
.
Among them, China's Haotian Company's PQQ products have taken the lead in obtaining approval from relevant US agencies
.
At present, in North America, the most important consumer market of PQQ, Haotian has the highest market share and is one of the most important suppliers of PQQ raw materials in the world
.

　　With the deepening of domestic consumers' awareness, it is believed that PQQ as a new food raw material will create a new world in the domestic market
.

　　(Comprehensive arrangement by Yang Xiaojing)

　　"China Food News" (06 edition on March 21, 2022)

　　(Editor-in-charge: Yang Xiaojing)