How Konjac Products Meet New Consumer Demands

In recent years, with people's concerns about their own health and the gradual strengthening of healthy eating concepts, konjac products, which are well-known for their fat-reducing and healthy properties, are gradually enriching consumers' dietary structure

Recently, some companies have released new low-fat konjac snacks, thus entering the snack industry

Domestic production ranks first in the world

Insufficient expansion of downstream industry chain

The edible varieties of konjac in China mainly include white konjac, flower konjac and pearl bud konjac, which are mostly concentrated in Yunnan, Guizhou, Sichuan and Chongqing

At present, the main primary processed product of konjac in China is konjac powder

Industry insiders said that although China is the largest producer of konjac in the world, the current industrial development is still in its infancy, and the industrial form is mostly based on the export of raw materials, and the development of downstream industrial chains such as konjac deep processing is insufficient.

According to the data of the China Konjac Association, the overall market size of China's konjac has exceeded 40 billion yuan in 2020, and the compound growth rate from 2010 to 2020 is about 26%

The upstream and downstream industry chain of konjac industry is long, mainly including four aspects: breeding, gene, planting, powder processing and modification research

According to industry insiders, the characteristics of healthy ingredients have attracted consumers' attention to konjac products, while high-yield increments have attracted the participation of many food processing companies

Pay attention to the "delicious" appeal

Healthy ingredients can make explosive products

Baidu search index data shows that the konjac index and the sugar-reduced meal replacement index have remained high all year round, reflecting that consumers' awareness of the efficacy of konjac is gradually being established

The survey shows that consumers are far more concerned about whether konjac products are delicious or not

From a product perspective, popular konjac products like Weilong Konjac Shuang are actually rare

Taste may be more critical than "healthy"

Industry insiders also reminded that with the gradual increase in the consumption of konjac products, the demand for konjac raw materials has increased, and its prices have also risen

(Comprehensive arrangement by Gao Jiaodi)

"China Food News" (August 09, 2021 02 edition)

(Editor-in-charge: Gao Jiaodi)