How effective is the first 14 price increases in 7 years in East A gum gross profit?

On


, Dong'a Gum released
its 2013
results report, showing that its gross margin of
66.2%
last year was
66.2% for the first time in four years, which also gave the industry a forecast for further price increases. East A gum
7
years has
14
price increases, the current price of its a gum block per kilogram exceeds a thousand yuan can be regarded as the highest price in the industry.results report,
's operating income in
2013 was
4.0
2 billion yuan, up
31.4% yoY
, and net profit was
1
.22 billion yuan, up
15.6% YoY
.is the efficacy of Dong'a gum, which is worth a multiplying price? According to Xinhua, as one of the core products of Dong'a gum, A collagen powder is only ordinary food, but sold as a drug, claiming that "hemostage, beauty, physical fitness, delay aging, improve human immunity", suspected of deceiving and misleading consumers.reported that the "A collagen powder" series of products of Dong'a gum does not have the "blue cap" logo and drug logo of health food, and its official website shows the food production license number:
QS 3715 070 1 0049
, the State Administration of Quality Supervision, Inspection and Quarantine - food production license information query is displayed as convenience food
(
other convenience food
)
, the name of the production enterprise is Shandong DongA Gum Co., Ltd.statistics, from

may


, the cumulative price increase of East A gum has increased
14
times,
2011
, the one-time price increase of the A-glue block of Dong'a gum was
60%
,
and the cumulative price increase of
50% in
2012 was
.
raised prices
6%
again in early
, followed by a
25% price increase in
in

. The factory price of Dong'a glue blocks reached
1650
yuan
/
kg, an increase of
2.8
times over
the
432
yuan per kilogram at the beginning of
2010.