Akzo Nobel and China
Q2 2014 |
Q2 2015 |
▲% |
|
H1 2014 |
H1 2015 |
▲% |
1,074 |
1,134 |
6 |
Sales |
1,939 |
2,024 |
4 |
102 |
128 |
25 |
Operating income (ROS%) |
119 |
178 |
50 |
9.
5 |
11.
3 |
|
Return on sales |
6.
1 |
8.
8 |
|
141 |
165 |
17 |
Earnings before interest, taxes, depreciation and amortization (EBITDA) |
197 |
253 |
28 |
Q2 2014 Q2 2015 ▲% H1 2014 H1 2015 ▲% 1,074 1,134 6 Sales 1,939 2,024 4 102 128 25 Operating income (ROS%) 119 178 50 9.
5 11.
3 Return on sales 6.
1 8.
8 141 165 17 Earnings before interest, tax, depreciation and amortization ( EBITDA) 197 253 28 Q2 2014 Q2 2015 ▲% H1 2014 H1 2015 ▲% Q2 2014 Q2 2015 ▲% H1 2014 H1 2015 ▲% 1,074 1,134 6 Sales 1,939 2,024 4 1,074 1,134 6 Sales 1,939 2,024 4 102 128 25 Operating income (ROS%) 119 178 50 102 128 25 Operating income (ROS%) 119 178 50 9.
5 11.
3 Return on sales 6.
1 8.
8 9.
5 11.
3 Return on sales 6.
1 8.
8 141 165 17 Profit before interest, tax, depreciation and amortization (EBITDA) 197 253 28 141 165 17 Earnings before interest, taxes, depreciation and amortization (EBITDA) 197 253 281 8.
8 141 165 17 Earnings before interest, taxes, depreciation and amortization (EBITDA) 197 253 28 141 165 17 Earnings before interest, taxes, depreciation and amortization (EBITDA) 197 253 281 8.
8 141 165 17 Earnings before interest, taxes, depreciation and amortization (EBITDA) 197 253 28 141 165 17 Earnings before interest, taxes, depreciation and amortization (EBITDA) 197 253 28
Akzo Nobel's decorative paint business data for the second quarter and the first half of the year
In China, the demand for decorative paint is huge, which undoubtedly provides a huge consumer market for Akzo Nobel, which is mainly engaged in decorative paint.
The newly appointed Akzo Nobel global CEO Malys Castella once expressed in an interview that he is optimistic about China's economic growth, and said that Akzo Nobel's decorative paint business has a very bright performance in China.
In the past six months, Akzo Nobel's frequent actions in China can be put on the basis of this beautiful performance.
Action 1: Sign a strategic cooperation agreement with Poly Real Estate
Action 1: Sign a strategic cooperation agreement with Poly Real Estate
This year, Akzo Nobel's decorative paint business department announced that it has formally signed a three-year procurement cooperation agreement with Poly Real Estate (Group) Co.
, Ltd.
, which will provide Poly Real Estate with exterior wall solutions and coating products.
According to the agreement, Akzo Nobel Decorative Paint will provide real stone paint, texture paint, rock color paint and other coating products and high-quality supporting services for Poly Real Estate's construction projects through a series of exterior wall coating solutions.
Huo Jieming, general manager of Akzo Nobel's decorative paint China engineering business, said that the establishment of a strategic partnership with Poly Real Estate has confirmed Akzo Nobel's pioneering position in the industry.
It is understood that Akzo Nobel has previously launched strategic partnerships with many leading domestic real estate companies, such as Vanke, Greenland, China Shipping and Xincheng.
The impact of the real estate market on the coatings industry is self-evident.
In cooperation with Poly Real Estate, a national first-class real estate development company, the data on Akzo Nobel decorative paint need not be said.
Action 2: Akzo Nobel Decorative Paint Layout Western Industry Action 2: Akzo Nobel Decorative Paint Layout Western Industry
It is said: Investing in China looks at the west, investing in the west looks at Chengdu.
Recently, Akzo Nobel announced that its decorative paint factory in Qionglai, Chengdu has been mechanically completed.
It is understood that Akzo Nobel has signed a water-based paint project with an annual output of 100 million liters in Qionglai City, with an initial investment of 40 million euros and an area of approximately 55,000 square meters.
The base will be constructed in two phases and is expected to be completed in 2017.
This decorative paint production base will be managed by a joint venture company formed by Akzo Nobel and Swire Pacific.
Among them, Akzo Nobel holds 70% of the shares and Swire Pacific invests 30%.
The establishment of a factory in Qionglai is not Akzo Nobel’s first decorative paint production base.
Previously, it had set up production bases in Langfang, Shanghai and Dongguan in Hebei, China.
This is the first time Akzo Nobel has set foot in Qionglai.
Western China.
Dr.
Lin Liangqi, President of Akzo Nobel China and Managing Director of China and North Asia Decorative Paint Business Department, said: "The smooth construction of the Chengdu Qionglai Decorative Paint Factory will not only greatly increase production capacity, but also build strong support for us to deepen the market in the western region.
, It will also provide us with a vital guarantee to meet the diversified needs of the market and customers, to achieve organic growth and operational excellence.
” Global Coatings Network understands that Akzo Nobel’s existing production bases cover East China, Central China, and South China.
The Qionglai decorative paint production base established in the west will better improve Akzo Nobel's layout in China, and it will also facilitate the development of the northwestern market.
Action 3: Build an e-commerce platform
Action 3: Build an e-commerce platform
With the maturity of the online shopping model, coating companies have gradually entered e-commerce.
Recently, Akzo Nobel's decorative paint business unit announced that its Dulux brand has officially joined JD’s self-operated distribution system, becoming the first paint brand in China that has reached this cooperation with JD.
com.
It is reported that the cooperation between Akzo Nobel's decorative paint business and JD.
com's self-operated distribution service will greatly increase the delivery speed of Dulux products on JD’s self-operated platform, bringing double guarantees of quality and speed for consumers’ paint purchases.
.
On September 7, 2015, "DuluxPro", the flagship decorative paint brand of Akzo Nobel Group, announced the official launch of the official WeChat public platform of the "DuluxPro" brand.
WeChat is the most extensive platform for online micro-marketing in China today.
"Dulux Professional" with its brand-new image through the official WeChat of the brand, not only caters to the new demand of the current paint market brand promotion, but also builds a new platform to maintain communication with customers and provide professional services anytime and anywhere.
Coatings Market Coatings Market Coatings MarketCoatings Market (Akzo Nobel Dulux Beijing Product Promotion Conference)
This is also a new measure taken by Akzo Nobel's decorative paint business unit to further optimize e-commerce services and improve the convenience of online shopping for consumers.
E-commerce is an important part of the current development of new forms of cities, as well as an important way to promote urban industry and economic upgrading and transformation.
Akzo Nobel conforms to the development trend of e-commerce and will create a complete e-commerce service system for new urbanization.
It is noteworthy that: It is noteworthy that:
Paying attention to Akzo Nobel, we know that in 2013, it suffered a profit of 2.
169 billion yuan (approximately 17.
9 billion yuan) (its financial report is described as "net income attributable to shareholders") losses.
This is the worst loss since Akzo Nobel was founded.
However, Akzo Nobel at that time did not adjust its development strategy in China, and continued to increase investment, and even added the post of "China President", Lin Liangqi, which undoubtedly affirmed the excavability of the Chinese market again.
The editor here can’t help but make a bold guess.
Akzo Nobel’s three recent domestic moves seem to have reached a complete production chain.
Under the condition that product production is guaranteed, supplemented by e-commerce marketing methods, the customer base is also Have it.
Of course, this is only a splicing line of the editor.
After all, the products produced by the decorative paint factory in Qionglai, Chengdu cannot only serve Poly Real Estate, and the operation of the e-commerce model is more for the mass platform.
However, the construction of the Chengdu Qionglai Decorative Paint Factory provides strong support for Akzo Nobel to build a market in the western region; the e-commerce model that conforms to the general trend of the Internet development must also bring obvious sales to the decorative paint.
Akzo The significance of Nobel's actions is self-evident.
In this ups and downs of paint world, who will rule, the Buddha said: Don’t tell.
However, when the Akzo Nobel Group financed the plan in 2015, it mentioned two main goals: to achieve a return on sales of 9% and a return on investment of 14%.
According to the revenue report for the first half of 2015, this is a good job.
(Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// style="vertical-align: inherit;"> ) http://
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