How does rice wine keep up with new consumption?

In recent years, several rice wine brands such as Shiwudao Rice Wine, Mike Rice Wine, and Manmi Rice Wine have been favored by capital.

The new generation is the main supporter of today's "light drinking" scene.

The market's "offensive and defensive" is in a dilemma

Today, the rice wine industry is still in the primary consumption form of "self-brewing and self-drinking, store brewing and store sales, and real estate sales"

According to industry insiders, geographical restrictions are also related to the geographical environment

Rice wine is made from glutinous rice, which is brewed by soaking, cooking, and saccharification

In addition, alcohol is a hobby drink, and almost every type of alcohol has a strongly related drinking scene

The scene associations that rice wine brings to people are small farmyards and family banquets on New Year's Day

Do enough homework to make young people fall in love with rice wine

In recent years, domestic alcohol consumption has shown a trend of low, healthy and diversified development

How to promote brand value to the new generation is also the homework that rice wine brands should do

In addition to online marketing, the blessing of offline scenes is also indispensable

According to industry insiders, branding is the result of user experience

The industry generally believes that if domestic rice wine brands want to win the young people's small wine glasses, they need to establish a new label that subverts the tradition and has a memory point, establishes a strong related consumption scene, and creates healthy and national trendy products by creating products.

Connecting with the new generation is the pursuit of many consumer brands

(Comprehensive arrangement by Zhou Yan)

　　"China Food News" (August 11, 2021 02 edition)

(Editor-in-charge: Han Songyan)