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: For every enterprise, sales is a vital sector. If a good product is not sold, it can only "stay" in the warehouse. Even if it is not a perfect product, because of the professional quality and personal charm of the sales staff, it may become a best seller. So,
the
of these coatings make the product a best seller?
want to shape what sets you apart from your customers at a critical time, so that they are not just willing to buy your product, but are eager to make a deal with you and make them aware that this is an opportunity she can't miss. So either you can significantly outso-of-competition at a certain level of value (it's value that can successfully resolve a customer's inner conflict), or you have to learn to create a sense of scarcity.
but some paint salespeopees don't intentionally get customer commitments. Rarely can a deal be made with one interaction, it is a chain of small decisions accumulated by a number of small decisions, you have to break through one by one, in order to finally stand out among many competitors, when the commitment to obtain customers is to cross the decision-making efforts, is to try to close the closing distance of a design.
successfully sell themselves, so that they keep a good impression in the hearts of customers, honesty, credibility, fun are good quality, the lowest bottom line is at least that customers do not hate you.
but some paint salespeopees often give up on follow-up and customer efforts for fear of customer nuisance.
be good at integrating a range of information or tools to prove to your customers that what you're saying is true. If there are enough low-cost empirical materials to prove, it will naturally be better, which is biased towards rational empirical evidence; If there is no empirical material, we must learn to "tell a story", tell a specific, detailed, corroical story, of course, these are pre-arranged, otherwise it really becomes a storytelling.
but some paint salespeopes are reluctant to take the time to consolidate these "evidences" and always put their power into persuasion and on-the-go play. Keep in mind that all incidents that fall into the sales trail lead the customer to rational thinking that "all evidence is inadequate in decision-making in a rational world". The highest state of sales is that customers do not feel the existence of sales!
want to connect the customer's needs with the services you can provide, tell her what value you can bring to her, help her solve problems, and interact with the customer's position and the conflict within the customer. The bottom line is at least that you want the customer to feel that you understand her needs.
but some paint sales staff can not control a conversation, by the customer led by the nose, confused about their core resources, and did not actively match your resources to the customer.
short,
coating enterprises
want to let customers buy your products, first of all, we must let customers achieve emotional "cool" and rational "value." Paint sales staff can specifically through the above four steps to close the deal.