How does blockchain affect pharmaceutical marketing? Three aspects let you understand clearly!

This is another turbulent year for the pharmaceutical industry According to my friends, many pharmaceutical companies are more and more strict with their compliance requirements From 8:30 to 17:00 in the morning, the requirements of visiting and locating punch cards have begun to spread in foreign companies In addition, regardless of the state-owned enterprises and foreign enterprises, not only have they begun to strictly check whether the names and photos of the doctors who will be signed in by the departments are consistent, but even some foreign enterprises have begun to require the doctors to give lectures and video the whole process In the middle of April, the national health and Health Commission held a press conference, stressing that this year, the country will focus on building 500 County medical communities, with resources linked to grassroots markets; In late August, a new batch of medical insurance catalogues were released, with 150 varieties transferred out, affecting at least 38 listed pharmaceutical companies; At the end of September, the procurement with volume was launched nationwide At present, 13 provinces have launched actions and 8 provinces have set a time; At the end of October, the policy strategy of "blockchain +" suddenly came out, which named to develop innovative applications in the field of health care, or it would lead to a new round of technological revolution The work is becoming more and more difficult In addition, next year's indicators are also rising They are already too busy to be dizzy What should we embrace, blockchain? In short, blockchain is a decentralized distributed ledger database, which uses multiple modules to record continuous information It has two important characteristics: 1 Make all kinds of information completely transparent, and provide complete information flow of each node, which can be traced easily; 2 The data of blockchain cannot be tampered, that is, it has high consistency and security for instance There are four people in a family If there is only dad in the family, there may be a problem of missing or over recording With the blockchain system, everyone in the family starts to record At this time, everyone's record is a block, and every expenditure of the family will be shared to all bookkeepers In such a situation, the data are open Once someone's accounts are different, they can be corrected by checking the records of other people each time, which cannot be tampered with The application of blockchain technology has been extended to digital finance, supply chain management and other fields In the pharmaceutical industry, it can also solve many pain points, such as drug safety, high drug price, precise drug use, information security collection of relevant personnel, etc Some insiders even think that medicine may become the second largest blockchain application industry after finance So, what are the most likely aspects of blockchain landing in the pharmaceutical industry? We have simply combed three aspects and hope you can discuss them together Let's imagine that if an information system is established, it includes: standard database, data collection, data processing (automatic comparison with standard database, material balance, deviation warning, data batch processing, etc.): 1 Standard data: provided by the enterprise and approved by national CDE or authorized department Standard data include: process prescription, key process parameter supplier catalog, quality standard (key quality attribute) 2 Data upload: the enterprise uploads the data to the information system in real time, including: material receipt quantity, material release data, production record (feeding quantity, process parameter), intermediate product, and finished product inspection result 3 Data processing: collect enterprise information and automatically compare with standard information 4 Automatic early warning: in case of deviation, automatic early warning is given to the drug regulatory department and the enterprise Different ways of handling different early warnings are as follows: low-level early warning, active analysis report of the enterprise; high-level early warning, flight inspection Data upload: finished product sales information (company name, product name, specification, batch number, validity period, quantity, etc.), transportation information (transportation company, route, storage temperature, etc.), multiple distribution information, etc 1 Database data modification: through network modification, approved by CDE or other competent departments 2 Other data is modified by the enterprise itself, but the system will retain the original data and modified data and modification records Other data, such as equipment maintenance, water system monitoring data, adverse reaction monitoring data, etc., are available There is no need to make continuous process validation, and no need to do quality review Every link and every key parameter can be collected in real time It's terrible to think about it carefully This is already red "fruit" In the pharmaceutical industry, blockchain is even considered to have the potential to change the future development of the whole industry The core of its innovative application lies in the transparency and traceability of data in all links from drug research and development to circulation, which can effectively solve many problems faced by the pharmaceutical industry, such as drug research and development, drug price control, precise promotion, etc.