How does a paint company hold a successful promotion?

China Paint Network
News: May promotion season, many
ponsophic enterprises
have launched promotional programs, special offers, group purchases, experiences and other promotions from one to the next, so that consumers dazzled. So, in this promotion ranks,
coating
enterprises should embark on what kind of "promotion road"? How do I hold a successful promotion?
coatings companies should do a good job of positioning strategies, find market acceptance and the need for promotional methods and means, find more attractive than competitors to find the means or find gaps in the opponent, so as to better display their brand advantages.
First of all, enterprises need to segment the market consumer groups, according to geographical, age, gender, etc. to distinguish, to understand what kind of promotional means consumers are more attractive to, according to the different needs of consumers to introduce freebies, discount sales, sweepstakes and other promotional means.
, it should be noted that with the rise in consumer spending levels, the market charm of the price war has plummeted. Therefore, the promotion activities and content of paint enterprises should be unified according to their own development strategy, in the planning of promotion model should have the corresponding overall co-ordination, rather than simply pursue sales volume, not to use a single "price war" for promotion.
" some companies launch promotions, although in terms of product prices to make a profit, but also reduce the service, resulting in the service can not keep up with the pace of promotion. This practice of fooling customers is often quickly recognized by consumers, so that enterprises lose the most fundamental brand image and consumer reputation. "This is an act of dishonesty, not only to leave a stain on the enterprise itself, but also to create consumer distrust of the paint industry, enterprises should pay attention to this issue." In addition to usually pay attention to the service to consumers, in the promotion period, the service can not fall.
in the service, whether or not to engage in promotional activities, consumers enjoy a full range of services, including pre-sales consultancy services, to provide professional product advice; Specialized services in the sale, door-to-door measurement and installation; And after-sales protection system to ensure that consumers do not have to worry about after purchase. Enterprises for consumer service protection in place, consumer reputation is relatively good, which will also greatly improve product sales and brand reputation.
high-quality products reflect brand value, to carry out related promotions, mainly to attract consumers to identify with the value of the product, and purchase, improve business sales and brand awareness. But a small number of paint enterprises often ignore the value of the product this point, in the promotion of slow-selling products for low-cost clearance sale, or simply as a gift of high-priced products sent out.
know that this approach seems to be very effective at first glance, but with the speed of social information transmission, consumers will soon be able to find this problem, which is a very bad phenomenon. Visible, high-quality products are the life of an enterprise, paint enterprises, the production of high-quality products is the best interpretation of the enterprise brand.
in short, with the development of the paint industry, the battle between brands is becoming increasingly fierce. Paint enterprises try a variety of marketing methods, to try to grab the attention of consumers, to establish their own unique core competitiveness. However, coating enterprises also need to do a good job in accordance with their own development strategies.