How do old cake brands survive in the 100 billion market

According to data, in 2020, the market size of China's baking industry will reach 235.

Some people in the industry attribute all this to the epidemic

Differentiated operation and innovative business model

Generally speaking, traditional cake shops have two business models

It is worth noting that these two models seem to be unrelated, but in fact the final performance depends on the store

But even so, the fixed cost of a single store and the loss of the mature period have become a big burden for the brand

Compared with the extensive operation of traditional retail enterprises in China, IKEA reflects the differentiated operation advantages

However, IKEA's innovation in its operating model is rarely seen in domestic retail, especially in the cake industry

Is cutting down stores a business model innovation? Industry insiders believe that when the original business model develops slowly or becomes rigid, the company may be imitated or improved at a faster speed by other players in the market through business model innovation

Combining online and offline to open up new retail ideas

In the case of high store rents, the rise of the O2O business model of catering has brought new opportunities to the cake industry

Taking 21cake as an example, when most catering exploration O2O models are still in the stage of focusing on front-end services, the brand not only established a front-end shopping mall website, but also cut into the supply system and built its own distribution system to achieve efficient "last mile" operations.

When the traffic dividend disappears, new retail becomes a common choice

(Comprehensive arrangement by Zhou Yan)

"China Food News" (02 edition on January 5, 2022)

(Editor in charge: Zhou Yan)