How can vinegar drink break through the difficulties of serving meals?

Tiandi No.

Positioning the fruit vinegar drink as a healthy meal drink was once regarded by the founder Chen Sheng as the secret to the success of Tiandi One

Fruit vinegar drinks gradually show fatigue

Tiandi No.

Accompanying meals is the key for Tiandi One to conquer the vinegar drink market

The differentiated style of play made Tiandi No.

However, in recent years, the shortcomings of vinegar drinks and meals have gradually been exposed

In this regard, the relevant person in charge of Tiandi One said that the company increased its marketing efforts, carried out precise marketing strategies, and actively expanded new channels to promote the development of online and community business, so as to ensure the gradual recovery and growth of the company's business

Going out of Guangdong focuses on changing consumer perceptions

Like many brands that are deeply involved in major single products and a certain area, Tiandi No.

First of all, the sales share of Tiandi No.

Under the dual background of the saturated vinegar drink market and the broad market of other beverages, national sales and product diversification are imperative

Zhu Danpeng, a food industry analyst, is not optimistic about the nationalization of the vinegar drink market.

The food and beverage industry marketing expert Xiao Zhuqing is optimistic

In terms of finding a second track, Tiandi One's performance in recent years has not been ideal

Can craft beer be favored by consumers?

Marketing and cross-border have made Tiandi One's presence on social platforms in the past two years, and it has been tried and tested

In recent years, under the wave of high-end beer, there has been a "craft beer wind" in the beer industry

"Chen Sheng should have seen the consumer groups behind craft beer, and they are willing to spend more money to enjoy higher-quality beer

Zhu Danpeng expressed the opposite view
.
He said that although the sales channels of Tiandi No.
1 in the catering industry have a relatively high degree of fit with craft beer, the key problem is that Tiandi No.
1 lacks the gene of beer culture, and it is difficult to take advantage of the industry dividend of craft beer.

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(Source: Yangcheng Evening News)

"China Food News" (June 27, 2022 Edition 07)

(Editor-in-charge: Wang Jiayi)