How can the beverage industry play a good health card when the sugar reduction battle is underway 

Our reporter Gu Yufei

On a hot summer day, drinking a bottle of iced beverage always doubles the happiness

The monitoring data of Shiqu Insight Engine with "sugar-free" as the key word shows that from 2019 to 2021, the volume of sugar-free related content has increased significantly, and the end of 2020 is an important stage for the dissemination of the sugar-free concept; Jingdong statistics show that this year 3 In January, the search volume for "low sugar" keywords on search platforms was more than 10 times that of the same period last year

Calls for sugar reduction in beverages are rising

In recent years, the overall rate of overweight and obesity in our country has shown a continuous upward trend, and overweight and obesity are an important factor leading to chronic diseases such as cardiovascular and cerebrovascular diseases, diabetes, and various cancers

"'Three reductions' has become an irresistible trend.

The sound of "sugar control" is rising, and the beverage industry has been pushed to the forefront

Why is it a beverage? Zhong Kai said that this is determined by the category characteristics of the beverage

Sugar-free voice raises doubts

Products related to "sugar control" are quickly becoming one of the fastest-growing segments in the beverage industry under this background

According to data from Zhiyan, from 2014 to 2020, the market size of China's sugar-free beverage industry has grown from 1.

The data monitoring of Shiqu Insight Engine shows that there are a lot of negative views on the topic list of "sugar-free drinks"

This statement has also been confirmed in the reporter's visit

At the health level, the relationship between sugar-free and sugar substitutes has been repeatedly "raised" for discussion

Join Forces on the Road to Steady Sugar Reduction

　　The topic of "sugar-free" has aroused heated discussions, which has affected the promotion of sugar-free beverages to a certain extent, but it also just proves that consumers attach great importance to "sugar reduction", which will also promote the continuous innovation of relevant enterprises and the continuous improvement of policies.

　　In terms of policies, relevant departments should strengthen policy follow-up research, promote the formulation of relevant policies, do a good job in popular science, and support the establishment of low-sugar and sugar-free shelves

　　On the consumer side, the focus is on learning to read labels

　　On the enterprise side, it is necessary to patiently cultivate non-sweet beverage categories, such as tea and coffee

"China Food News" (Version 04, June 7, 2021)

(Editor-in-charge: Wang Han)