How can coating enterprises "whole" out of disruptive development opportunities?

China Coatings Network
News: As far as the current home industry is concerned, market chaos, low concentration, production and manufacturing costs and high marketing costs and other factors, resulting in many small and medium-sized enterprises profits have dropped significantly. In fact, the current market pattern for some enterprises is a good opportunity, enterprises can integrate resources, looking for a more suitable, stable way out. In 2015, for home enterprises, integration has been inevitable, on the one hand, over the years the overall industry environment is relatively depressed, fierce competition, requiring home enterprises to have a more efficient allocation of resources; On the other hand, the traditional approach has become less effective, requiring enterprises to break through from within. Therefore, if the home enterprise brand wants to further expand their advantages, better survive to better meet the new era, so as to achieve greater goals, we must speed up the pace of integration.
integration could create more market opportunities, and even disruptive development opportunities. So, home enterprises want to "whole" out of disruptive development opportunities, how to do?
can be said to be a large investment in the traditional industry, whether it is the expansion of production lines, new product research and development, or today's expansion of sales channels, will cost a lot of money. Therefore, if household enterprises want to speed up the pace of integration, large-scale entry into the capital market is very necessary.
the integration of capital through listing financing. Qumei shares recently issued a prospecto, announced landing on the Shanghai Stock Exchange, and on April 14 began online purchase. Not long ago, quan-built shares, good customers have successfully landed in A-shares. On April 2, the Hong Kong Stock Exchange released information on red star Mei Kailong's listing application, but has not disclosed the specific timetable and size of the listing. Red Star Mei Kailong Chairman Car Jianxin has previously publicly stated, "If Red Star Mei Kailong is still in line for A-shares, only wait until next year to list, but the company can not wait, so chose H-shares." "In addition to the above-mentioned enterprises, there are also some enterprises are also lining up to list, such as Jiangshan Oupaimen Co., Ltd., Guangdong Piano Science Artists Co., Ltd., tea flower modern household items, multi-favorite home textile Co., Ltd. and so on.
, home enterprises through the capital market, can open up the online and offline O2O business model, integration of resources to meet the changing market demand. On the other hand, home enterprises through capital integration, can be refined production transformation, large-scale, mechanized production, thereby reducing costs.
capital to invest in shares, holding for capital integration. On August 18, 2014, CITIC Capital Holdings Limited's private equity investment division announced the acquisition of a controlling stake in Jincoer (Shanghai) Beds Co., Ltd. The acquisition was completed by Citic Capital China Mergers and Acquisitions Fund Ii. "The highly fragmented Chinese mattress market is undergoing rapid consolidation, and we look forward to working with Citic Capital's team to become a major force in the future of this market," said Wang Wei, executive director of Jincoer China. The
of Citic to enable Jincoer to better improve its performance and thus have more capital market value in the future. Capital stakes and holdings like Citic's can accelerate the integration of the home industry.
to expand their own advantages, but also pay attention to the integration of domestic and foreign brand manufacturing level. By integrating foreign resources and optimizing the resources at the manufacturing level, domestic enterprises can quickly improve their own quality and make enterprises more competitive.
July 9, 2014, Bologna, a leading domestic cabinet company, announced a joint venture with Avi Kullman of Germany, a company with a history of nearly 100 years. Since then, Bologna will have a Sino-German joint-venture import series, Sino-German joint venture domestic series two product lines. And the first product line - Bologna import series, on behalf of Europe's top manufacturers for the Chinese brand to become a reality. Bologna's imported cabinet series will be manufactured at Avi Kullman's German plant, and the plates will be shipped domestically for installation and after-sales by Bologna.
this has saved a lot of money. One is to save money. In German factories, all processes, from feed, production, cutting, sealing, quality inspection, finished packaging, cargo stacks are done by machines. The entire workshop requires almost one person to monitor and complete all the production. In such a large-scale machinery manufacturing environment, the cost of machinery is always lower than human. So, from the manufacturing level, Bologna uses imported plates, China assembly and installation strategy, can save a lot of labor costs. The second is to save taxes and fees. Import tariffs on finished and semi-finished products vary greatly, and imports of semi-finished products can greatly reduce import taxes and fees. Third, the province's transportation costs. In shipping, charges are generally based on volume or container size. The space utilization rate of the whole cabinet transportation is too low, a container is empty, and can not be stuffed into other foreign trade products affecting the quality of the plate. Boloni imports German cabinet door panels and box panel flat packaging at a small cost.
while some domestic companies are still understood, Bologna has integrated manufacturing advantages through a global perspective and achieved a new strategic layout.
. On July 9, 2014, Chinese custom home giant Sofia Home announced a strategic partnership with SALM Group of France to jointly establish a joint venture to introduce SALM's First Cabinet Brand SCHMIDT Simi Cabinets to China and establish a world-class cabinet production base in China. This production base will SCHMIDT Simi cabinet technical team and vertical integration of the information system "clone" over, including factory director, designer team, technical team, etc., will all follow the usage side SCHMIDT Simi cabinet team, supplemented by a more familiar with the Chinese team in the Chinese market, rather than simply the introduction of foreign production equipment.
Although the practice of "cloning" will be very large in the early stage, but from the manufacturing level, the integration of advanced core technology and other production advantages, which is the key to change the status quo and the future of the enterprise.
in the industry environment is depressed, competitive situation, the domestic market brand alliance may be one of the effective ways to suddenly difficult. Brand alliance in the domestic market is a kind of integration, home enterprises can further integrate resources through this platform, to achieve a higher level of win-win situation, and then break through the difficult situation.
. January 10, 2014, "2014 Pan-Home Industry Cooperation Summit and Guangdong Home Annual Meeting" was held in Guangzhou Stadium, at which the official release of the "Guangdong Residence Excellence Program", which aims to integrate the pan-home industry's outstanding enterprises, cross-border linkage real estate industry, to create a complete industrial chain up and down the home, to provide consumers with a variety of personality, comfortable and convenient home space solutions.
in the home industry, there are many enterprises seeking out out-of-industry alliances to re-integrate all the social resources they can use in accordance with the needs of consumers. Enterprises reorget and optimize the allocation of resources to better meet the needs of consumers, but also to expand their advantages.
for domestic home companies, brand alliances have several benefits. First, expand the brand's influence and visibility. The formation and consolidation of the brand needs to be constantly through a variety of media display to convey brand information, and the use of other brands have been established marketing channels for publicity, is undoubtedly a new channel to break through the tradition. Second, reduce marketing costs. The cost of joint promotion is generally invested by both parties and parties, so the cost of promotion is reduced. The third is to block competitors. In-depth collaboration between brands can crowd out scarce resources available in the region for a considerable period of time, and competitors can only look forward to it.
In short, in the home industry integration wave of the situation, who can "whole" out of the disruptive development opportunities, who can become the industry's leader in resource integration, who is likely to win in this era.