Hongzhangjinshan, Ningxia: health wine market is expected to expand rapidly

Zhang Jinshan, chairman of Ningxia red wolfberry industry group, said on March 18 that we launched a new health campaign in the name of consumers, face-to-face and zero distance with consumers China's health era has come, and Ningxia red Chuanqi dry red category will sprint 10 billion sales, and achieve about 2 billion yuan of sales revenue in 2014, of which the new product is expected to achieve 1.5 billion yuan, and the next five years will set a 10 billion goal strategy, and determine the goal of IPO in the next three years Zhang Jinshan said that in the era of overcapacity, information surplus, commodity surplus and consumption paralysis, how can you find the commodities you want in the crowded product forest at a glance? There is no category power of product agglomeration in all the spreading decorations, and Ningxia red Chuanqi dry red just enjoys the huge commercial dividend brought by the International Gold Award, which is the category recognition value As the founder and leader of Ningxia red enterprise, it's really hard to come at all This big category originated from fruit wine and experienced wine Technology introduction, oak barrel cellar and so on, eventually become the best of all kinds of wine, blending the essence of Chinese and Western wine making technology, independent of the new spirit of consumer mind Zhang Jinshan recalled that the world's first Lycium fruit wine was born in 2000 It is the wisdom crystallization of Ningxia red group and China Food Fermentation Research Institute to jointly research and develop This is a hard process It's a hard process It's a trial after experiment It's a pity that it's at least 20 kiloliters Although it's failed again and again, our confidence is not lost Lost, Ningxia red with 13 years of hard work finally succeeded in creating the world's first dry red made from wolfberry Zhang Jinshan, chairman of Ningxia red wolfberry industry group, is now entering the national planning of large-scale health industry, which has become a national strategy Compared with the mature big health industry in western countries, there is a broad growth space in China According to the public data, in 2012, China's big health industry reached 2 trillion yuan, and the state plans to reach 8 trillion yuan of market capacity by 2020 From the current situation, China's big health market is far from mature Zhang Jinshan said that in the future, as one of the four pillars of the big health industry, the market capacity of health care and health care products is expected to expand rapidly, among which Ningxia red has great market opportunities Some research shows that when the per capita annual income reaches 1000 US dollars, the consumption concept will change profoundly In 2012, the market scale of health wine has reached 13 billion yuan, and the total sales volume has exceeded 1 million tons The health wine industry is developing at an average annual growth rate of 30% In the future, the health wine market will grow into the fourth largest market in the domestic liquor industry after liquor, wine and beer At the same time, the fragmentation and personalization of consumption will also change the selection of alcohol products, and the subdivision of categories and plant health care are more popular In the international market, the consumption of health wine, health wine and nutrition wine accounts for about 12% of the total consumption of alcohol; in China, the market capacity of liquor is 500 billion yuan, if calculated by 12%, the market scale of health wine should be about 60 billion yuan Obviously, compared with the current 13 billion yuan, it has a huge growth space, and it also provides a market opportunity for Ningxia red to sprint 10 billion yuan Encounter.