Hongchang Chemical: Transition from product manufacturing to overall solutions

China Coatings Network
News: Today, whether in the field of engineering, or it, integrated service providers, system suppliers in the rapid strengthening of the position, and selling services is increasingly becoming the mainstream business model.
in the
coatings
industry, in the path of developing differentiated competition, is also experiencing a model from selling products to selling services and solutions model transformation.
Furniture overall coating system, old wall renovation system, external wall insulation system, automotive repair paint system and so on, one after another the overall solution needs, become the major
coating enterprises
competing to pursue the key projects, and, there are more and more paint products suppliers constantly emphasize and strengthen their own system integration and integration services competitiveness, in order to win the corresponding market share.
Currently, as China's first to establish a national postdoctoral research station, China's first to undertake the national "863" high-tech project of private paint enterprises, Hongchang Chemical is experiencing such a model transformation, trying to provide a simple product manufacturing enterprises to provide a holistic solution of the service manufacturing enterprises transformation.
Hongchang Chemical: Transforming from Product Manufacturing to Total Solutions
Overall Solutions or Future Trends
In today's highly homogenized products, 'Total Solutions' seems to be the lifeblood of paint companies: creating product differentiation, changing profit growth points, and creating new profit models. Guo Xi, general manager of Hongchang Chemical, said.
Guo Xi has said that, in terms of furniture coating, furniture coating operations, furniture technology is a very important process, but from the current point of view, many furniture enterprises are facing "improve product quality, improve coating efficiency, reduce coating costs, reduce environmental pollution" and other difficulties.
" as Jack Ma put it, 'Where there's a complaint, there's a chance.' 'If we can provide a holistic solution to address these 'complaints' for furniture companies, then it's a great thing for the furniture industry and it's going to strengthen the competitive position of the furniture industry.' Guo Xi has said.
In the paint industry, popular such a sentence, "three paint, seven coating", therefore, "the overall solution is not only to provide product sales, but also to provide related coating technical services, the use of training services and other series of services." Guo Xi has said, "The purpose is to expand sales and add value from services." "
of course, the "whole solution" is based on the product and adds certain additional elements - derivatives to be satisfied created by the needs derived from the user's use of the base product. Therefore, to upgrade a product to a "whole solution", the key is whether the "derivatives" (or "value added") that the manufacturer can add can form a "whole".
Generally speaking, products are generally divided into three levels: core interest level, refers to the product can be provided to customers or consumers of the basic utility or benefits, is the basic utility or benefit that consumers really want to buy;
Guo Xi has said that at the core level of the product is the use of the value of the product, from the customer's point of view is "need", the form of products is a basic product produced by an enterprise, that is, the enterprise through what to produce to meet the needs of customers, additional products to solve the customer in the purchase of formal products, the use of formal products caused by the "confusion."
"'Overall Solution' is designed for add-ons at the product level, so the composition of a 'whole solution' includes not only formal products, but also solutions to the user's difficulties in purchasing and using formal products." Guo Xi has said, like furniture enterprises in the coating process encountered difficulties, in fact, need to use the overall solution to resolve.
Guo Xi has said that the benefits of a good overall solution are multi-faceted, for the provision of the program, the integration of resources, simplify customer processes, improve efficiency, improve customer satisfaction and loyalty, and more importantly, to establish a regional competitive advantage; "It can be said that the overall solution is in line with industry development, but also downstream end customers to put us higher requirements, the future is bound to become a major trend."
Hongchang Chemical: from product manufacturing to the overall solution transformation
the overall solution to resolve the "pain point
some large domestic furniture manufacturers, has introduced Germany, Italy, Japan and other countries large-scale automated coating line production part of the export furniture, with this supporting furniture coating also to be purchased from these countries, in order to meet the requirements of automated coating production lines.
" although China's furniture coating production is larger, more varieties, but can not meet the requirements of this production line. Because imported
costment price
is more expensive, long supply period, high production costs, therefore, the production enterprises urgently need a domestic, can adapt to the requirements of large-scale automated coating production line furniture coating. Guo Xi has said.
reporter learned that in order to change this status quo, Hongchang Chemical as early as 2002 organized a lean group, focusing on collective wisdom, overcome this difficult problem, thus ending the history of domestic coatings can not be used for automated production lines.
through the chemical and chemical analysis and testing of imported coatings from abroad, Hongchang Chemical has designed and developed a complete set of furniture coatings suitable for large-scale automated coating production lines - "large-scale automated polyurethane furniture coatings". The product passed by the Guangdong Provincial Science and Technology Department organized by the expert appraisal committee' appraisal, the product is "the first in China, to achieve the advanced level of similar products in the world is the leading domestic." In addition, the product is listed as a "National Torch Program Project."according to the introduction of
, it has a low temperature on the production line (50 degrees C to 60 degrees C) fast drying, good flatness after coating, paint film anti-cold brittleness, yellowing resistance, good adhesion and so on, to solve the common type of furniture coatings can not be up-line production operations.
The product is mainly a variety of excellent: adapt to a variety of spraying methods, manual spraying, electrostectrectrectral spraying, automated spraying, etc. can achieve excellent surface results, especially to solve the domestic paint can not adapt to the requirements of automated coating; Pingjia, adapt to automated pipeline operations, clear film yellowing performance is very good, higher than similar products, can withstand hot and cold alternate cycle 12 cycles do not dry crack, the choice of environmentally friendly solvents are friendly to the human body and the environment, in line with environmental protection requirements.
understood that the product compared with imported products, with a good price advantage, excellent cost-effective, in the market has been widely welcomed and trusted. For large furniture enterprises with automated production lines, it can completely replace imported products, not only improve production efficiency, but also reduce costs, reduce environmental pollution, is a very competitive market products, with good economic and social benefits.
" With the rapid development of furniture manufacturing industry, large-scale automated mechanical spraying or electrostectrectrelectrelectrification spraying production line has become a major development trend, it can greatly improve the efficiency of work and product coating quality, the application of this coating line of furniture coating demand is growing. Guo Xi has said that with the gradual rise in comprehensive costs, as well as increasing environmental pressure, large-scale furniture automation coating will become more and more common in the future, its development potential is unlimited.
" and Hongchang Chemical to build into a furniture coating overall solution provider, and constantly create more new options for customers. Guo Xi has said that although the transformation process will encounter many difficulties, but the trend can not be violated, only to comply with, in order to obtain great opportunities for development.
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