Home market fashion trend to personality but also low prices

China Paint Network
News: China
Paint Network
News: With the 80, 90 consumer groups into the stage of marriage and purchase, the demand for furniture and building materials and other household items is gradually increasing, they have gradually become the main force of market consumption Groups, the entire market is showing a "young" trend, the home industry is no exception, "young, fashion, personality" has become the hot word in the home market in recent years, in order to meet the needs of current consumers, many home enterprises home design style is gradually close to these popular words. The strong purchasing power of young consumer groups unknowingly opens up new markets for furniture enterprises.
Furniture products down "age" consumers are very buy
At present, after 80 and part of the 90 has entered the age of marriage, although the property market across the country is still in a depressed embarrassing situation, but just need housing is still hot, and thus for the home market's youth has also played a role in promoting.
Mr. Li, a citizen who set out to decorate his new house, said that his living habits are different from those of the elderly at home, living together is not convenient, he used his work for several years to save for the down payment of the house, ready to marry his girlfriend and then move out alone to live, so that the decoration of the home and the purchase of furniture can also be based on their own preferences, so that they can feel at home. Mr. Li's ideas represent the true psychology of the vast majority of young people.
survey found that 20 to 30 years old this age group of consumers visit the proportion of home stores increased year by year, enough to see that the home market consumer groups have quietly changed, home enterprises should grasp this new opportunity. Minske home square a staff member said, "young" furniture is actually a concept of home products, is for young consumer groups to subdivide a furniture positioning, furniture enterprises will be young elements into the design of home products, so that such household products not only have the fashion and vitality that young people want, but also other household products practical and simple characteristics.
trend Korean furniture by young women sought after
the author in the home square furniture brand area to see the buying crowd to young women in the majority. "The prevalence of fashionable Korean-style home and 'Korean stream' has a certain relationship, on the other hand, Korean-style furniture to ivory, pink-based, design more romantic and aesthetic, so many young women are very much in favor of Korean furniture." Not Korean-style products from the Korean country style, to elegant warm milk white-based, quiet and not impetuous, simple and smooth lines with finely carved flower ornaments, more family add a little romance and elegance, and materials choose healthy and environmentally friendly high-quality imported pine, whether aesthetic or functional can meet consumers. "
Re fact" compared with European, American and Chinese furniture, I personally prefer Korean furniture, this series of furniture is more sweet and refined, and small and compact, the color will not be too bright. Ms. Sun, who worked for an advertising agency, said. Mr. Li, a citizen, said that Korean furniture is more feminine, he will not take the initiative to buy, but if the other half likes himself will accept.
not only fashion but also low prices
even though there is a lot of room for sales in the young market, most of these groups are young people who have just graduated or are new to work, and their financial capacity is very limited. "It's really hard to choose furniture that you can't afford, that you don't have the right price. " Ms. Lin, a citizen, told reporters about her troubles when shopping for furniture.
a person engaged in the home industry for many years said that consumers in the purchase of furniture must be within their own tolerance to choose, home stores to engage in activities when the most affordable orders. "Now the furniture industry is highly competitive, promotional activities continue, consumers can buy during the event can enjoy low prices, but also to buy 2000 furniture. At the same time, home enterprises should also grasp the development trend of the entire home market to meet the needs of all levels. "
the author visited to learn that there are also many young people in order to save money to choose to buy furniture online." Usually I often buy online, so when buying furniture is also intended to buy through the network, cheap, the choice of space is also very large. "Citizen Ms. Wang is an online shopping person, large and small objects like to buy through the network platform, furniture is no exception.
many home square staff said that online shopping furniture hidden dangers, consumers need to be cautious. "These large objects are relatively large in size, it is not suitable for long-distance 'travel', it is easy to break in the process of transport, and product installation and after-sales service is also a big gap than physical stores. Consumers who choose to buy online should try to confirm the delivery, installation, after-sales and other links to the seller. ”