Home "aging" when the design style is biased towards young fashion personality

China Paint Network
: 80, 90 after the consumer groups into the peak stage of marriage and home purchase, and gradually become the main consumer group in the home market. In order to meet the needs of current consumers, many home enterprises design style gradually to young, fashion, personality and other popular words close. Many household enterprises began to young products, marketing fun and other ways to cope with market changes, the main consumer object aimed at 80, 90 after. The era of extensive household industry is coming to an end, and the era of "small" farming is coming.
Home "age reduction" when the
home consumption younger
is preparing to decorate the new house, Mr. He said he used his years of work savings mortgaged a house, ready to marry his girlfriend at the end of the year. As a new home for the two to start their own home, he and his girlfriend hope to build a truly their own love home, home decoration and furniture purchase will be based entirely on the preferences of the two people. In the interview, the reporter learned that Mr. He's idea represents the voice of the majority of young groups.
80 and part of the 90 has entered the marriageable age, with 80, 90 as the main group of young people has been the main force of online homewear. According to an online survey by a home design company, the proportion of users aged 24 to 30 in the age distribution of online homewear reached 60.8%, followed by 31 to 35 years old, with a ratio of 27.0%.
survey also found that 20 to 30 years old this age group of consumers visit the proportion of home stores is increasing year by year, the home market consumer groups are significantly younger trend.
reporter recently in the Red Star Mei Kailong home store to see, came to consult the purchase crowd to young people, and some middle-aged and elderly consumers are also mostly for their children's wedding room to buy home products. "We're mainly looking at young people now that they care about their personalities, and whether they choose to do so or whether they're looking at themselves." Ms. Wang, who is consulting in a furniture brand store, told reporters that her son is usually busy, she first came to hang out, mainly to the quality of the pass, the decision is still in the hands of the child.
the consumer psychology and consumption demand of young groups affect the development of the whole home building materials market. With the gradual youth of consumer groups, the younger of household products has become inevitable.
Product Design Diversification
" personalization is the main reason why many young people choose home products, they yearn for a relaxed life, the pursuit of a new home is certainly biased towards a dynamic and personal style. "A brand of home staff told reporters, in order to cater to the aesthetic of young consumer groups, they have introduced some exaggerated lines, simple fashion, and even cartoon-flavored furniture, such as wardrobes, beds, dining tables, lounge chairs, etc., in the design is more inclined to seize the mentality of young people, both applicable, warm, but also not lost motion and jump.
Reporters recently visited our city home stores found that, at present, many home custom brand's main products are beginning to change in design, the overall style is younger, fashion, for example, furniture products with wood color plus multi-color paint matching, wood, leather, cloth, metal, glass and many other materials at the same time, plus modular design, and mostly to meet the use of small and medium-sized households, mainly to meet the needs of young people to pursue personality life.
many wardrobe customization enterprises are also gradually to the younger development, the operation mechanism of the younger, the business model of the younger and the management concept of the younger also synchronized. Changes in both product design and marketing are beginning to follow current trends.
addition, some home network platform of the impact of home youth is gradually gaining momentum, and some home products are through online and offline sales of the combination in order to seize the hearts of more young people. "In the 80s and 90s, a generation that grew up with the Internet, they were important decision makers in home shopping, and grabbing them was like grabbing the market." One industry source admitted.
future development to see
" home appearance is popular with young people, but only part of the younger. Industry insiders point out that product quality and management and service are equally important. In addition to the younger product design, young also needs the younger operation mechanism, the younger business model and the younger management concept.
young consumers are looking for their own design style at the same time, but also more and more pursuit of high-quality quality of life. Ms. Li, who workes for an advertising agency, said that in addition to her fashion personality, she also values the price/performance ratio of home products, and generally does not choose flashy products.
young people's pursuit of product quality, but also led to the home market some high-quality products demand is rising. "The price of solid wood furniture is high, but now most young people are lightly renovated and re-decorated, and the proportion of money invested in furniture products is increasing." Staff at a flagship store of solid wood furniture said it was also one of the factors that made solid wood furniture acceptable to young people.
Zhengzhou City O'Kelong home store staff told reporters: "'Young' home is actually for young consumer groups to subdivide a kind of home positioning, home enterprises will be young elements into the design of home products, so that this kind of home products have both young people want fashion and vitality, but also no lack of other household products practical and simple characteristics." ”