Hold the Zhongjing Health Festival to benefit the health of the public with Chinese medicine

Zhongjing Health Festival is a traditional Chinese medicine culture promotion activity launched nationwide in 2021 by Zhongjing Wanxi Pharmaceutical Co.
, Ltd.
focusing on the "Zhongjing" brand cultural IP, in the form of festivals, integrating cultural experience, popular science interaction, health services, conference activities and product display, with the participation of brands, customers and users, which is an important part
of the implementation of Zhongjing's "three-minute through classics" characteristic project.
It aims to spread the culture of Zhongjing medicine, expand the influence of Zhongjing Pharmaceutical's brand, and make Zhongjing Traditional Chinese Medicine benefit the health of
the public.

The 2022 Autumn Zhongjing Health Festival with the theme of "Good Physique, Grow Up" has officially opened on September 20th! This season's health festival will last for two months and will end at the end of November, during which customers will work with customers in Hefei, Xi'an, Hangzhou and Luoyang to create a variety of TCM cultural experience activities
with fresh content.

Hold a health festival to expand the influence of Zhongjing brand and promote Zhongjing medical culture

Popularizing healthy life, strengthening health education and improving health literacy are the guiding principles
clearly put forward by the national "Healthy China 2030" planning outline and the "Chinese medicine development strategy planning outline (2016-2030)".
On September 4, the General Office of the CPC Central Committee and the General Office of the State Council issued the "Opinions on Further Strengthening the Popularization of Science and Technology in the New Era", which emphasized that enterprises should fulfill their social responsibilities in science popularization, actively carry out science popularization activities, and increase investment in
science popularization.

Zhongjing Wanxi Pharmaceutical is the user and inheritor of Zhongjing brand, and the disseminator and innovator of Zhongjing culture
.
Zhongjing culture is rich and profound, which is not only a practical medicine for disease prevention and health care, but also a life philosophy
to nourish the body and mind.
Spreading and promoting Zhongjing culture and popularizing Chinese medicine health knowledge is an unshirkable responsibility of enterprises, and it is also an important measure for
enterprises to expand brand influence and achieve steady growth of Zhongjing health.

Zhongjing Health Festival takes the name of the festival, takes Zhongjing brand culture as the link, takes classic products and Jingfang culture as the core, and transforms classic culture into market effect through multi-level communication among popular science experts, media, customers and users, so that Chinese medicine can benefit people's health more widely and effectively, and realize the original intention and purpose
of unremittingly disseminating classics, promoting Zhongjing medical culture, and expanding the influence of Zhongjing brand.

Three minutes to explain the classics, the special content of the Zhongjing Health Festival supports

Zhongjing Health Festival mainly includes Chinese medicine science popularization, customer drainage, user welfare feedback and other contents, which not only takes into account the promotion of brand culture, but also takes into account the interests and needs
of users.
The characteristic science popularization of "three minutes to explain the classics" is the core and support
of Zhongjing Health Festival.

Zhongjing "Three Minutes to Explain the Classics" project is a Chinese medicine culture science popularization project launched by Zhongjing Wanxi Pharmaceutical in 2020 under the guidance of the development principle of "Keeping Integrity and Innovation, Inheriting the Essence" of Chinese medicine, which uses scientific methods to study classic famous formula products and their main diseases, interpret the modern application of traditional classic famous formulas, and use readings, picture books, videos, music and other popular scientific expressions to realize the innovative inheritance
of classic famous formulas.

"Three Minutes to Explain the Classics" shorthand card

After more than two years of promotion, Zhongjing's "Three Minutes to Explain the Classics" has received wide attention and recognition from the industry, won the 2021 China Pharmaceutical Top Ten Marketing Case Award, the 2022 West Lake Forum Innovative Marketing Case Award, was listed as a national cultural science popularization project by the Chinese Association of Traditional Chinese Medicine, and was officially announced to be launched
nationwide during the Nanyang Medical Festival in October 2021.

With the support and guidance of the society, Zhongjing's "Three Minutes to Explain the Classics" has established the key point for the breakthrough of classic Chinese medicine, which is to transform the promotion logic from market sales to clinical value, and from pan-disease medicine to standard clinical path application
。 Based on the service needs of customers such as retail store clerks, we design and provide "one question, one diagnosis and one care" Zhongjing marketing method; Based on the health needs of users, TV and live science popularization forms such as "Zhongjing Health Has Something to Say" and "Zhongjing Famous Doctor Dialogue" are set up, and the festival is a comprehensive three-dimensional interactive form, allowing customers and users to deeply experience and understand Zhongjing culture and classic famous formulas, learn health knowledge, and enhance health awareness and health literacy
.

Open the door to hold the festival, open the festival, and work together to make Zhongjing Traditional Chinese Medicine benefit the public health

The first Zhongjing Health Festival opened simultaneously with the 3rd Chinese Medicine Tonic Festival in Shanghai on October 8, 2021, and in the following three months, a total of 22 communities in Shanghai, 36 doctors participated in offline science popularization activities, more than 150,000 people gained health knowledge through live and live broadcasts, and Shanghai TV X Clinic launched 12 classic popular science programs
.
The effect of the activity has been strongly supported and recognized by the Yangtze River Delta Association of Traditional Chinese Medicine Association, Shanghai Radio and Television Station, and
the People's Government of Changzheng Town, Putuo District, Shanghai.

The "First Yangtze River Delta Youth Learning Traditional Chinese Medicine Culture Forum and the 3rd Yangtze River Delta (Zhongjing) Traditional Chinese Medicine Nourishing Health Festival" was opened in Shanghai

The 2022 Spring Health Festival has enabled industry customers to have further understanding and understanding
through the co-construction activities of Gaoji Chain, Shenzhen Haiwang Chain, Guizhou Yishu, Zhuhai Jiabaohua and other chains.
In the process of communication in the early stage of this autumn health festival, it has also received extensive attention from many medical experts, chain executives, e-commerce carriers, and industry science popularization workers, and has received many pertinent and feasible opinions and suggestions
.
The festival has been optimized and adjusted in terms of form and content, and will increase the experience of traditional Chinese medicine such as health soup, health exercises, and physical fitness recognition through multi-place, multi-channel and diversified interactive forms, and will focus on communication
through the Internet, television, outdoor, self-media and other aspects in terms of publicity and promotion.

Zhongjing Health Festival will closely focus on Zhang Zhongjing's brand culture, rush to open the door to the festival, open the festival mentality, cite vitality and characteristics, innovate and enrich Zhang Zhongjing's traditional Chinese medicine culture, let Zhongjing Health benefit more users, and contribute to a healthy China
.