Highlighting the promotional value Paint dealers need to come up with new ideas

China Paint Network
: Today, consumers are becoming more rational, the price game has not raised much interest. Therefore, when it came to promotions,
of
and paint dealers revealed helplessness and confusion. In fact, the promotion is not meaningless, not only to pull inventory sales, but also to improve the brand well-known angle to expand consumer groups, but the key is that paint dealers should know how to bring out new, rather than stay at the level of the price war.
paint dealers should do a good job of positioning strategies, find market acceptance and the need for promotional methods and means, find more attractive than competitors to find means or find gaps in the opponent, so as to better display their brand advantages.
First of all, paint dealers need to segment the market consumer groups, according to geographical, age, gender and other differences, to understand what kind of promotional means consumers can be more attractive, according to the different needs of consumers to introduce freebies, discount sales, sweepstakes and other promotional means. Second, it should be noted that with the rise in consumer consumption levels, the market charm of the price war has plummeted.
To this, Ficot paint said that paint dealers should be based on their own development strategy for promotional activities and content should be unified arrangements, in the planning of promotional models should be the corresponding overall co-ordination, rather than simply pursue sales, not to use a single "price war" for promotion.
in the service, whether or not to engage in promotional activities, consumers enjoy a full range of services, including pre-sales consultancy services, to provide professional product advice; Specialized services in the sale, door-to-door measurement and construction; And after-sales protection system to ensure that consumers do not have to worry about after purchase. Paint dealers for consumer service protection in place, consumer reputation is relatively good, which will greatly improve product sales and brand reputation.
addition, high-quality products reflect brand value, the promotion, mainly to attract consumers to identify with the value of the product, and purchase, improve paint sales and brand awareness. But a small number of paint dealers often ignore the value of the product this point, in the promotion of slow-selling products for low-cost clearance sale, or simply as a gift of high-priced products sent out. I don't know that this approach seems to be very effective at first glance, but with the speed of social information transmission, consumers will soon be able to find this problem, which is a very bad phenomenon.