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Not long ago, the topic of "whether high-speed rail should sell sanitary napkins" triggered a long-term discussion, and for a time made the originally "shy" feminine hygiene products become the focus
of attention of consumers and inside and outside the industry.
The reporter noted that the escalating health awareness and consumer demand have also made the market demand for higher safety "medical grade" products rising day by day - the sales of "medical grade" sanitary napkins have increased year by year, and the products have been continuously updated and iterated, which has met the practical needs of consumers for more health and safety at the same time, and also made innovative breakthroughs
in industry technology 。 "Medical grade" grabs the high-end market At the 29th Tissue International Science and Technology Expo - International Forum on Tissue and Hygiene Products held in July this year, Cao Baoping, deputy secretary-general of the Tissue Professional Committee of China Paper Association, pointed out in a report entitled "Current Status and Development Trend of China's Hygiene Products Industry" that in the changes in China's hygiene products market and channels, the demand for sanitary napkins market is obvious, and feminine hygiene products show the characteristics of continuous expansion of market scale, high-end products, and significant personalized trends
。 She pointed out that Chinese female consumers' awareness and spending power of health care have been continuously improved, and they have paid more attention to the product quality, functionality, material safety and product experience of
sanitary napkins.
At the same time, with the rise of mid-to-high-end domestic brands, the new generation of consumer groups are increasingly favoring domestic products and more personalized product designs
.
"I used to buy brands, now I buy quality
.
" Zhao Na, a consumer who lives in Chaoyang District, Beijing, told reporters that the main criteria for purchasing sanitary napkins are "sterile" and "hypoallergenic", and the popular "medical grade" sanitary napkins have become the first choice
.
"Menstrual hygiene is very important, often see some popular science articles that sanitary napkins may bring health risks, compared with ordinary sanitary napkins, medical grade standards are higher, the use of safer hygiene
.
" The reporter saw that the current medical-grade sanitary napkins, which are highly sought after by consumers, are rapidly seizing the mid-to-high-end market, so that keywords such as health, comfort, easy to use, and low sensitivity will no longer be "single choice", but will be integrated into the "integrated standard"
of sanitary napkin products.
Hygiene, performance and safety advantages "The hygiene and safety indicators and other characteristics of the products of the medical grade standard are better than the ordinary grade and the disinfection grade
.
" Industry insiders pointed out that compared with ordinary sanitary napkins, the difference between medical-grade sanitary napkins is mainly reflected in three aspects
: hygiene indicators, performance indicators and safety indicators.
"The medical-grade standard, the requirement for the total number of bacterial colonies is one-tenth of the national standard, and fungal colonies must not be detected; In terms of absorption rate and absorption speed index requirements, the medical grade has been greatly improved compared with the national standard; At the same time, the standard of medical-grade sanitary napkins has increased safety indicators, toxicological index requirements, limit values for heavy metals such as lead, arsenic, cadmium, mercury, etc.
, and stricter requirements for formaldehyde content
.
The reporter learned that on January 11, 2019, the second health safety forum and the national health science and technology support technology application seminar hosted by the Standards and Certification Professional Committee of the National Health Industry Enterprise Management Association and Zhongwei'an (Beijing) Certification Center announced the medical-grade health safety certification standards
for health products such as diapers and sanitary napkins.
At the same time, the domestic brand BESHUTE launched the industry's first medical-grade sanitary napkin product
in 2019.
In this regard, Liu Chongjiu, chairman and CEO of Beishute Technology, said in an interview with reporters, "Clean and comfortable" should be the most basic requirements for sanitary napkin products, as early as 2018, Becksute has participated in the preparation of the "Key Points and Implementation Guidelines for Medical-grade Diapers Standards" and "Medical-grade Sanitary Napkins Standard Criteria and Implementation Guide", and has successively participated in the drafting of industry medical grade standards such as "Medical-grade Sanitary Napkins (Pad)" and "Medical-grade Feminine Sanitary Pants".
It was the first to launch medical-grade sanitary napkins
in 2019.
"For example, BISUT's medical-grade sanitary napkins are sterilized by electron beam irradiation, and each package has a disinfection date, the sealed clip-on packaging bag meets the requirements of GB 4806.
7-2016 safety materials and products, and the products have passed the testing of 17 safety indicators of medical and nursing grade, achieving no addition, no fluorescence and no formaldehyde
.
" Promote the upgrading of industry research and development level The reporter saw that under the demand for more healthy and safe consumption, sanitary napkin products with medical-grade products as the selling point have also become a new direction
for the research and development of many traditional brands.
At present, the medical-grade sanitary napkins on sale are mainly domestic brands, in addition to Beshute, which has a brand history of nearly 30 years, new brands such as Shuweikang and Younase have emerged, and Qianjin Pharmaceutical has also launched a medical-grade sanitary napkin product
named Qianjin Jingya brand 。 It is worth noting that in 2011, the Ministry of Industry and Information Technology and other departments issued the "Twelfth Five-Year Development Plan for Industrial Textiles", which proposed the use of biodegradable, antibacterial, superabsorbent and other functional fiber raw materials to improve the final performance indicators of women's hygiene products, and guide the feminine hygiene products industry to develop into the production of high-end products; In March 2019, the State Administration for Market Regulation issued the Notice on Further Strengthening the Quality and Safety Supervision and Inspection of Daily Plastic Products, Children's Toys and Disposable Hygiene Products, which clearly proposed to promote the construction of a long-term supervision mechanism for feminine hygiene products and supervise the production and development
of the industry.
"The upgrading of consumer demand will help the continuous improvement of the industry level, diversification and differentiated development will become the mainstream direction of product research and development, and the equipment manufacturing of China's sanitary products equipment industry is accelerating into the stage
of intelligent customization and precision improvement.
" For the future development trend of the industry, Cao Baoping, deputy secretary-general of the Household Paper Professional Committee of China Paper Association, said
.
Liu Chongjiu also pointed out that the needs of product comfort, air permeability, bacteriostatic effect, light and thin experience also promote the industry to improve the level of research and development to improve product quality
.
In addition, in the context of the implementation of national environmental protection policies, the selection of raw materials for manufacturers of feminine hygiene products is also inclined
to natural materials and biodegradable materials.
Sanitary napkin companies need to keep abreast of market changes and introduce more advanced technology to meet consumer needs
.
"On the other hand, the cross-border coordinated development of horizontal integration will also become an important direction for the future industry, and with the empowerment of science and technology, sanitary napkin companies will widely participate in supply chain and industrial chain cooperation, integrate technology application resources, and better serve the consumer market
.
" Liu Chongjiu said
.
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