Hebei Chengde Lulu Co., Ltd. Typical experience and practice summary materials for deep processing of agricultural products

1.
Brief introduction of the basic situation

Hebei Chengde Lulu Co.
, Ltd.
is located in Chengde High-tech Industrial Development Zone, Hebei Province, and is one of the first listed plant protein beverage companies
in China.
Lulu's main business is beverage production and sales, and the leading product Lulu almond dew has won the national patent, which is deeply loved by consumers and occupies a dominant position
in the domestic almond dew market.
At present, the company has established production plants
in Chengde, Hebei, Zhengzhou, Henan and other places.
At the same time, the 500,000-ton capacity expansion project of Chengde Shangbancheng is being fully launched, and the production capacity is increasing
year by year.

The company's leading product Lulu brand almond dew has been developed and put on the market since 1975, and has gone through more than 40 years of ups and downs
.
Since its launch, Lulu almond dew has been deeply loved by consumers, and then promoted the development of
the vegetable protein beverage industry and upstream and downstream enterprises.
The main raw material used in Lulu almond dew is debittering wild mountain almonds, wild mountain almonds are pure wild mountain almonds picked by farmers after debittering processing, do not need to be cultivated or selected and processed, wild mountain almonds after the debittering process, to make the main raw material of Lulu almond dew - debitter almonds
.
At present, Lulu is mainly engaged in the production and sales of original and sugar-free almond dew, in recent years, the company has successively developed and put into production a series of plant protein drinks such as Lulu almond dew, small dew, high-end sugar-free almond dew, almond milk, almond dew flavor products, etc.
, which not only enriches the connotation of the "Lulu" brand, but also becomes a new growth point
for the company's development.

Second, the innovation and demonstration of processing and utilization models

1.
Form a close interest link with the main body of agricultural production, and provide a more stable way for the main body of agricultural production to
increase income and get rich.

At the two sessions, green development is an important concept that has been emphasized many times, and the healthy China strategy is the focus of
the delegates' concern.
Health has become the most dynamic and rewarding demand
in the food and beverage industry.
Plant protein drinks are born with the characteristics of "natural, green, nutritious and healthy" categories, the development of plant protein beverage industry is in line with the national strategy of "healthy China", in line with the development trend and trend of the "more nutritious and more diverse" beverage market, is increasingly favored by consumers, consumer groups are growing rapidly, and many companies have entered the field
.

As the pioneer of plant protein drinks, Chengde Lulu has adhered to the conscientious quality and ingenuity injection for more than 40 years, and has been adhering to the business philosophy
of "making products with real materials and creating brands with real prices".
The company's leading product, Lulu Almond Dew, is made of original wild mountain almonds produced at 43° north latitude, and the entire growth cycle of wild mountain almonds has no manual intervention and is completely natural growth
.
The use of manual picking at the time of harvesting minimizes the impact of picking activities on the ecological environment, which is more conducive to the sustainable development of
almond resources in Yeshan Mountain.
In production, Lulu uses a traditional stone grinding process that preserves nutrients to the maximum extent to minimize the impact of the production process on the unsaturated fatty acids in wild mountain almonds
.
Lulu products are deeply loved by consumers with the characteristics of healthy, green and safe categories, and are excellent products in line with the Healthy China strategy and have great development potential
.

Hebei province mountain apricot resources are widely distributed, the area has reached more than 30 million mu, of which Chengde mountain apricot area of 4.
8 million mu, of which there are 114 townships with an area of more than 5,000 mu, the output is 20 million kilograms, however, in the face of high-yield wild mountain almonds, farmers' sales have become the biggest problem, the current formation of the company + almond processing plant + farmer + base + logistics service industrial chain model, for the rapid development of the industry and the full use of data laid the foundation, during the acquisition of mountain apricot, Apricot farmers will send apricot kernels to the almond processing factory, accompany the market, cash settlement, to achieve the collection of receivables, won the trust and support of the majority of apricot farmers, solved the problem of farmers' agricultural products sales difficulties, the two sides established long-term cooperative relations, ensured the company's raw material supply, but also promoted the development of mountain apricot industry, increased the income
of local farmers.

Because the raw materials are wild apricot trees, so the company has not established an almond base at present, Chengde Lulu through the entrusted cooperation of almond debittering factory, under the premise of ensuring the interests of farmers, at a reasonable price from farmers to purchase wild mountain apricot kernels, by the debittering plant to break the shell, debitter processing to debitter wild mountain almonds, and finally transport the debitter wild mountain almonds to Chengde Lulu factory to produce "Lulu" almond dew
.
The main sources of raw materials include Hebei Province, Liaoning Province, the surrounding areas of Inner Mongolia Autonomous Region and the northwest region
.

The company and Northwest A & F University have established a long-term cooperative relationship, and the two sides have jointly established a mountain apricot germplasm resource garden and developed almond bitterness removal technology on related issues such as the distribution of mountain apricot resources and bitter almond debittering technology
, as well as in order to solve the problems of mountain apricot late frost hazards, low and unstable yield, and bitter almond debittering and polluting the environment.

The company and Northwest A & F University cooperated with the "Key Technologies and Demonstration of Mountain Apricot Yield Cultivation and Comprehensive Utilization" project, in the preferred apricot seeds, yield cultivation, almond intensive processing and other aspects have carried out in-depth research, now cultivated new varieties, cultivated Shan Tian No.
1 (variety certificate Shaanxi S-SC-PS-007-2017), Shanku No.
2 apricot tree (variety certificate Shaanxi S-SC-PS-008-2015) yield is high and easy to survive, the most important thing is to delay the flowering period of apricot trees.
In this way, the problem of apricot tree harvest caused by the occurrence of the harsh climate of "pouring spring cold" in some areas is solved, and the technical bottleneck
of improving the quality and efficiency of the apricot industry is effectively solved.

In addition, our company also signed a technical cooperation agreement with Northwest A & F University for the cultivation of apricot yield, jointly carry out research on the cultivation technology of apricot with apricot, at present, the production of apricot has the shortcomings of low scientific and technological content, extensive management, insufficient input, low area yield, so that the resource advantage can not be fully utilized, and due to low yield, poor comprehensive benefits, the enthusiasm of farmers is frustrated, which greatly affects the realization of ecological benefits of returning farmland to forest and the income level of farmers.
Therefore, we cooperate to build demonstration bases for apricot yield cultivation in Chengde, Hebei Province and Yulin, northern Shaanxi, each demonstration base has 3 demonstration sites, each demonstration site covers an area of about
50 acres.
Through the construction of this project, the technical specifications for the cultivation of apricot yield for kernels were summarized, industrial technology training services were provided for the base of apricots for kernels, and technical support was provided for farmers to increase production and income, so that farmers could see the development prospects
of the almond industry.

Our company also cooperated with the Municipal Forestry Bureau and the Poverty Alleviation Office to find poor villages as demonstration sites, deepened the project of returning farmland to forest into an apricot tree breeding project, greened the mountain forest, generated income for farmers, and selected a natural large-scale experimental site
for the optimal breeding of wild apricot trees.

The best-selling almond dew products have also greatly promoted the development of the downstream industrial chain of almonds, such as almond debittering; Our company has also conducted research on almond debittering water, from which a variety of beneficial medical health ingredients such as amygdalin, almond polysaccharides, flavonoids, polyphenols and so on have been extracted to provide valuable raw materials for the development of new products of pharmaceutical companies or companies, and this project has also won the second prize of scientific and technological progress of
Hebei Light Industry Association.
In the past two years, the company has newly established the "Hebei Almond Protein Beverage Innovation Center" center personnel to purify the amygdalin in the debitter almond water
.
Amygdalin is the most important ingredient of bitter almonds as a medicinal use, and high-purity amygdalin can be used in the production of pharmaceuticals and directly consumed as health products, which has high added value
.
Through multiple experiments, the extraction rate of the first step was increased from 50% to 80%, and the precipitation
of sugars and gums was reduced.
After repeated experiments, the purification work has been able to increase the purity of amygdalin from 70% to 92%.

This will also greatly improve the utilization value of bitter almonds, increase farmers' income, and drive the re-upgrading
of the rural industrial chain.

2.
Organize special professional institutions to provide technical guidance for farmers in breeding and breeding, improve breeding capacity and the quality level of agricultural raw materials, and better guarantee the income of
agricultural product breeding.

Every year, the company will organize seasonal training on agricultural practical technology and characteristic industrial technology training
.
Agronomic technical experts and growers participated, and technical experts conducted in-depth explanations and analysis from apricot tree variety breeding, seedling transplanting, seedling replenishment, frost prevention, fertilization and top dressing technology, irrigation, weeding technology, pest control, harvesting and storage technology, and solved many problems
of growers in the process of production and planting.

In the purchase season of bitter almonds, the company assigns a full-time quality administrator to check the quality of bitter almonds, and is responsible for the factory inspection and acceptance of bitter almonds
.
Establish clear almond acceptance standards, and classify storage and processing according to different water content and cyanide content after entering the factory, which will ensure the quality level of almond dew raw materials to the greatest extent and better guarantee the planting income
of agricultural products.

Third, the value of demonstration and promotion

In 1975, Lulu pioneered China's plant protein beverages, and took the lead in exploring suitable technical parameters
such as grinding fineness, emulsification method, homogenization process, and sterilization process.
Almonds are debittered, grinded, blended, filtered, boiled, and then homogenized, filled, canned, and then sterilized at high temperature, cooled, coded, and boxed
.
Lulu has driven the development of the national plant protein beverage industry for decades, and then walnut milk, peanut milk and other products appeared on the market, and now, various grains including oats and quinoa are also made into drinks, so that the types of plant protein drinks have become diversified, the structure of food products has become diversified, and then the development of
related grain products has been driven.

The promotion and hot sale of almond dew products have driven the development of the almond industry in Yeshan Mountain, increased the income of farmers, and promoted the development of the surrounding economy, at the same time, vigorously developing the almond protein beverage industry, which has played an important role
in adjusting the agricultural industrial structure, responding to the national policy of returning farmland to forest, realizing sustainable agricultural development, helping farmers get rid of poverty and getting rich, realizing green waters and mountains, and promoting the construction of a new era.

Chengde Lulu rose in the 90s of the last century, throughout the development history of Chinese beverages, with any other domestic beverage incomparable brand precipitation and brand history, Lulu must not forget the original intention, keep in mind the mission, continue to become bigger and stronger, drive the development of local related industrial chains, and benefit the people
.

Responsible Editor: Zhao Yu Review: Wang Jinchen