Health needs boost the rapid development of the health care industry

In recent years, Chinese consumers' attention to their own health has continued to rise, and healthy consumption is gradually penetrating into many areas of life.

From passive treatment to active prevention

Since the outbreak of the novel coronavirus pneumonia, residents' self-consciousness of health has been awakened again

The results of health literacy monitoring in 2021 show that the health literacy level of urban residents nationwide is 30.

The monitoring results also show that the literacy levels of the 6 types of health problems of the national residents from high to low are: safety and first aid literacy 56.

Among them, basic medical literacy, safety and first aid literacy, and infectious disease prevention literacy have all improved, and scientific health concept literacy, health information literacy, and chronic disease prevention literacy are basically the same as in 2020

Mi Feng, spokesperson of the National Health and Health Commission and deputy director of the Publicity Department, said that "prevention first" has always been an important part of the health work policy.

The "Report on Nutrition and Chronic Disease Status of Chinese Residents (2020)" pointed out that residents' health awareness has gradually increased, and the prevalence of some chronic disease behavioral risk factors has shown a downward trend

The Outline of the "Healthy China 2030" Plan proposes that efforts should be made to realize the transformation from focusing on disease treatment to focusing on health; Shift to health management

The "14th Five-Year Plan" outline also proposes to "comprehensively promote the construction of a healthy China"

Health care needs are rising

In recent years, topics such as health products and lifestyle have become the focus of discussion.

With the continuous development of China's economy, people's disposable income is on the rise, and their willingness to pay for health is increasing

　　At present, the health care industry is showing a younger development trend

　　The "health anxiety" of the younger group has also stimulated the growth of consumption of health products

　　Industry insiders said that in the future, with the deepening of people's understanding of nutritional elements and the diversification and specificity of health needs, strong functional health food and weak functional food will create a larger market space for the health food industry.

　　The relevant person in charge of Xianle Health said that the epidemic has accelerated the awakening of consumers' health awareness, prompting consumers to actively pursue and maintain a good state of health.

　　Wang Dahong, founder of Shuzhengkangxun, believes that the health industry is centered on improving and enhancing the quality of life, which can help people actively pursue health.

　　After years of development, the current health food industry in China is relatively standardized and scientific as a whole, and the development environment has improved
.
Industry insiders said that at present, health care production enterprises mainly focus on vitamins and dietary supplements.
They should increase product development efforts, improve the efficiency of brand new products, and meet the diversified needs of consumers
.

　　(Comprehensive by Zhu Meiqiao)

　　"China Food News" (Version 06, June 15, 2022)

　　(Editor-in-charge: Luo Chen)