Has the spring of erythrose enterprise Sanyuan Bio listed sugar substitute industry arrived?

People's continuous pursuit of healthy life is creating new markets, and the sugar substitute market is undoubtedly the brightest "star" among them

Sugar-free drinks with fire sugar substitute market

As a leader in the upstream raw material market for sugar substitutes, Sanyuan Bio has been trying to enter the capital market since 2012

The key factor that triggered this huge change was the food and beverage company Yuanqi Forest

Erythritol is a sugar substitute raw material, not only low in calories, but also only 70% sweeter than sucrose, not easy to be digested by the human body, and safe to eat, so it is very suitable as a sweetener to be added to beverages

According to official data, the performance of Yuanqi Forest in 2020 has skyrocketed, with a year-on-year increase of about 270%.

According to data from the research institute Sullivan, in 2019, the production of ternary bio-erythritol accounted for 54.

"Hidden worries" in a good situation

However, the wealth code of erythritol is not a permanent "sharp weapon"

With the global sugar reduction trend and the successful case of Vitality Forest, the demand for erythritol in the downstream terminal market has skyrocketed.

Since 2019, erythritol manufacturers such as Sanyuan Bio, Zhucheng Dongxiao, and Baolingbao have successively implemented capacity expansion

Bowlingbao completed the 13,000-ton erythritol expansion project in 2021, and said that it will also invest in the construction of a 30,000-ton erythritol project, which will be partially put into operation in 2022

On the whole, the erythritol expansion projects of these enterprises will be put into production this year or next year, so the supply of erythritol will gradually move towards a balance between supply and demand, and the price will also fall

How to continue to maintain high profits while the price of erythritol raw materials is reduced? The answer is to make the "sugar substitute raw material market cake bigger", recreate more vitality forests, and launch more popular products like vitality forest 0 sugar sparkling water

Vertical and horizontal development to expand the market

To enlarge the market of erythritol, on the one hand, it is to expand the application scope of erythritol horizontally; on the other hand, it is to increase the breadth and depth of erythritol in the field of food and beverage vertically

　　With the emergence of erythritol, new consumer brands are also trying to apply erythritol to their own products

　　Sugar substitute companies are more proactive in promoting the application of erythritol in various categories, so as to realize more possibilities for the application of this raw material in end products

　　If the raw material cost of erythritol can be reduced, sugar-free beverage products will also extend from the mid-to-high end to the entire beverage market

　　In addition, in recent years, the application of high-intensity sweeteners and erythritol in food and beverages or direct consumption has become more and more common in the sugar substitute market
.
According to research data from Global Industry Analysts, in 2020, the global artificial high-intensity sweeteners market will be worth about 2 billion US dollars, and its compound growth rate is forecast to be about 2.
9% from 2020 to 2027
.
The growth of the high-intensity sweetener market and the promotion of compounding methods will also promote the rapid growth of the erythritol market
.

　　According to statistics from China Industry Information Network, from 2015 to 2019, the global sucrose consumption increased from 169 million tons to 175 million tons, with an average annual compound growth rate of only 0.
8%.
The total consumption scale of the global sucrose market is trillions
.
In comparison, the overall market size of erythritol is still relatively small, and the sugar-free market has huge development potential
.
With the gradual deepening of consumers and manufacturers' understanding of erythritol, it is expected that in the future, the degree of substitution of erythritol and its compound products for sucrose, fructose syrup and other added sugars in the domestic market will also be further deepened
.

　　Undoubtedly, with the increase in demand, sugar substitutes have ushered in the spring of development
.
Taking sugar-free tea as an example, the data from Guanyan Report Network shows that in 2014, the market share of sugar-free tea in China was only 1 billion yuan, and by 2019, it will increase to 4.
23 billion yuan, with a compound annual growth rate of 32.
6%.
Despite the impact of the epidemic, the market size still increased to 4.
85 billion yuan
.
However, returning to the upstream raw material market of sugar substitutes, the prospects are promising but the challenges are also a true portrayal of enterprises
.
Not only Sanyuan Bio, but other sugar substitute raw material companies need to expand the entire market in order to "share" in the future market competition
.
This requires connecting terminals, as well as pioneering innovation, so that the sugar substitute raw material industry can be recognized on a wider scale, and more sugar substitute raw material companies can realize the possibility of promoting development with capital
.
More "three-dimensional creatures" can obtain financial support through financing or listing, speed up the layout of enterprise production, technology research and development and even market promotion, thereby speeding up the overall development of the enterprise
.

　　(Comprehensive arrangement by Yang Xiaojing)

　　"China Food News" (February 28, 2022 06 edition)

　　(Editor-in-charge: Yang Xiaojing)