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China Paint Network
: wallpaper in Europe and the United States, Japan and other developed countries, the prevalence rate is very high, and these countries require real estate developers to sell finely decorated housing is closely related. With the construction of fine decoration advocated by our government, wallpaper is bound to usher in the spring of development. Therefore, the wallpaper industry must seize the opportunity to follow the trend into fine decoration housing.
From the relevant statistics, Japan and South Korea wallpaper use rate of more than 90% is due to the government's promotion of the construction of affordable housing is basically the use of fine decoration, and this means that more than 95% of the security housing will choose wallpaper for "fine" decoration. However, because China's wallpaper market started late, wallpaper in China's awareness is far less than
latex paint
, therefore, in 2010 China's total wallpaper production of only 860 million square meters, the market uity rate of only 5%, which is enough to show that the wallpaper market contains huge business opportunities.
is now a huge business opportunity in hardcive rooms, especially luxury hardcive rooms. In the hardcry room project, wallpaper is a large area of use, is no longer an auxiliary decorative materials, but with latex paint under the basic decorative materials, so that hardcry room can be as its name, expensive in the "fine", heavy in the "bag and live" advantage.
The above information, you can see that although wallpaper in the rough room may be a non-optional decoration, but in hardcry room, wallpaper is the embodiment of personality, the expression of beauty of the "rigid" demand. This qualitative leap is based on a different perspective of things, according to the time. According to statistics of relevant departments, China's new commercial housing decoration less than 20%, the remaining 80% of the rough room. But in this government's main push hardcive housing construction under the big wave, wallpaper enterprises are bound to do big, stronger, fine. In addition to long-term cooperation with real estate development enterprises, but also with these real estate development enterprises to work closely together to strengthen public relations marketing, so as to establish wallpaper promotion channels, so that consumers feel the charm of wallpaper, experience the advantages of hardcout housing, can reduce 10 million tons of construction waste per year.
the advantages of wallpaper and hardcover housing is very consistent, not only can beautify housing, but also different neglect of environmental protection materials. The combination of wallpaper market and hardcry housing is exciting news for the industry, wallpaper industry with the trend into hardcry housing is also the future of real estate and wallpaper trend.