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Use academic institutions, experts, patients to publish ads, advertising content uses the best, best and other absolute terms to attract consumers The network supervision bureau of Harbin , of Heilongjiang Province, spent 6 months monitoring 111 medical institutions in
Harbin, , and found that 79 medical institutions, including the of the of the of the and women's
hospital in Heilongjiang , and the of the Harbin Modern Men's Hospital, had illegal acts of publishing false advertisements on the Internet, accounting for 71% of the monitored subjects, seriously disrupting the order of the medical market. Medical advertising related to the lives and health of the general public, network illegal medical advertising to exaggerate the facts, boast ingen with the magic effect and other methods to attract the attention of medical practitioners, so that many consumers pay for the spiritual, physical and property losses, by netizens called the network "toxic tumor." The monitoring shows that Harbin medical institutions issued online illegal medical advertising mainly in the following three forms of expression. 1 Use the names of scientific research units, academic institutions, experts, doctors, patients to advertise The medical institutions involved are: Harbin Modern Men's Hospital, Heilongjiang Zhongde Orthopaedic Hospital, Heilongjiang Huaqi Hospital, Heilongjiang Peace Hospital, Heilongjiang Ruili Plastic and Aesthetic Hospital. 2 Illegal lying of Internet advertising using absolute terms such as "national", "highest" and "best" The medical institutions involved are Heilongjiang Northeast Hepatobiliary Hospital, Harbin Modern Hospital, Harbin Hamelai Medical and Beauty Hospital, Heilongjiang Ruijing Diabetes Hospital, Heilongjiang Maria Maternity Hospital, Heilongjiang Reproductive Health Center, Harbin Yongkang Rheumatology Hospital and so on. 3 Attract patients with cure rate and efficiency The medical institutions involved are Sanjing International Medical Plastic Hospital, Harbin Friendly Rheumatology Hospital, Harbin Concord Infertility Hospital, Harbin Tongkang Hospital, Harbin Kowloon Tibetan Hospital, Heilongjiang East Great Hospital, etc. Wang Jian, director of the Internet Supervision Bureau of Harbin Municipal Market Supervision Bureau, said that medical enterprises that illegally publish Internet advertisements will be guided by collective administrative guidance to guide medical institutions to operate in compliance with the law Medical institutions that illegally publish Internet advertisements with serious circumstances, disrupt the order of the Internet market, infringe upon the legitimate rights and interests of consumers, and continue to teach again and again shall be resolutely banned Responsible Editor: Wang Yanyan