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What tricks can you play with a hairy crab? The autumn breeze rises, and the crab feet itch.
"Golden Nine and Silver Ten", hairy crabs have come ashore one after another, and the Yangtze River Delta has set off a wave
of crab eating following the map.
"The king crab crab issued an invitation after the crab" "Wait for your 'crab' to meet the treasure on the tip of your tongue".
.
.
Recently, a number of Internet platforms have launched the Golden Autumn Crab Map, connecting hundreds of "crab-wading" hotels and restaurants
in Shanghai, Hangzhou, Nanjing, Suzhou and other Yangtze River Delta cities.
From crab flour noodles, crab steamed buns, crab yellow banquet to crab oil, crab yellow sauce and other derivatives
.
A reporter from China News Agency flipped through the public review platform and found that unlike the past when it was done alone, the crab food recipes jointly served by hundreds of restaurants were constantly renewed
.
"Hairy crab destinations" rise
.
People in the Yangtze River Delta rushed to the crab production area with green mountains and green waters to have a whole-hearted "crab" experience
.
The reservation of hotels and homestays with views is driven, and farmhouses and rural tours are hot
.
As a well-known hairy crab production area in Suzhou, Yangcheng Lake is surrounded by scenic spots
such as Huayi Brothers Movie World and Lotus Island.
"Many guests go to Yangcheng Lake for one-stop 'crab eating + autumn tour', and nearby scenic spots, fishermen's houses, and farmhouse crab farms are welcome
.
" Zhang Guodong, the relevant person in charge of Tongcheng Travel, told a reporter
from China News Agency.
Jiangsu is the largest major producing area of high-quality river crabs in China, with a total breeding area of about 4 million mu, an annual output value of more than 30 billion yuan, and many
"hairy crab destinations".
According to Ctrip's statistics, since the beginning of autumn, the search popularity of "hairy crab destinations" such as Yangcheng Lake in Suzhou, Hongze Lake in Huai'an, Gucheng Lake in Nanjing, Xinghua in Taizhou and Changchangdang Lake has increased
significantly.
"As soon as the address is sent, the crab arrives home
.
" Catchy advertising slogans with fat and yellow tempting crab photos, Qin Gang, who opened a restaurant in Jiangning, Nanjing, constantly published advertisements in self-media and circle of friends, attracting many inquiries from customers
.
Qin Gang said: "There are more customers booking online this year, and online sales have increased by about
8% year-on-year.
”
In recent years, businesses around the world have used crabs as a medium to carry out online and offline linkage to increase revenue
.
"Affected by various factors such as the new crown pneumonia epidemic and changes in consumer habits, the proportion of hairy crab online orders in the Yangtze River Delta has increased
significantly.
" Li Zihan, who works in the procurement of Hema aquatic products, said
.
Yu Xuerong, president of the Jiangsu Catering Industry Association, said that from the traditional wholesale market, retail stores, catering businesses, to today's online platforms and self-media, the consumption channels and consumption scenarios of hairy crabs are becoming more and more diverse
.
Behind the phenomenon, the "crab" economy is constantly brewing new formats and new models
.
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