Guizhou's "country girl", incense wafts all over the five continents

Reporter Tang Laixiang

In the Jinguan Industrial Park, Yunyan District, Guiyang City, Guizhou Province, there is a well-known enterprise - Guizhou Country Sister Food Co.
, Ltd.

It conquers the taste buds of consumers with the unique aroma of a series of chili pepper products, making people can't help but swallow saliva
when they mention "country girl".

Deng Shenghong was interviewed by this reporter

Fame as "country girl"

Recently, the reporter of China Food News came to Guizhou Rural Sister Food Co.
, Ltd.
, under the leadership of general manager Deng Shenghong, to the factory, I saw that the tall and spacious workshop was clean and tidy, and the stir-frying, filling, packaging and other processes were all machine assembly operations, and the products were sent away after passing the inspection, and there was basically no inventory
.

Deng Shenghong, general manager of Guizhou Country Sister Food Co.
, Ltd.
, introduced: "Country Sister" company is one of the earliest production, sales and R & D enterprises engaged in the processing of chili pepper seasoning food in China, with existing fixed assets of 120 million yuan, covering an area of more than 50 acres, building a standard workshop of 30,000 square meters, and equipment automation rate of more than
80%.
The company's products are divided into five series, namely: oil chili series, fermented soy products series, sour soup series, chili noodle (powder) series, sauce series
.
Among them, the oil chili pepper making technique and the soy product making technique have been designated as intangible cultural heritage
.
The company is also the vice president of "Guizhou Sour Soup Association", and participated in the drafting of the standard of
"Sour Soup Seasoning" formulated by China Food Industry Association.
Sauce products are mainly to meet those customers who do not know how to stir-fry or do not want to stir-fry, the operation is simple and the taste is good, and it is immediately quick as soon as the product is
added.
For example, if customers want to eat barbecue, they only need to heat the food and put it into the product, without the need for customers to prepare various ingredients
.
The product was very popular
after it was put on the market.

Superior leaders go to the company to inspect and guide the work

Keep an eye on the market for development

Talking about the development of the enterprise, Deng Shenghong told reporters: "We have achieved two changes in the development strategy: one is to implement differentiated development with products, focus on the taste buds of customers and constantly develop new products, do first-class products, second-rate prices, from packaging, weight, market and other aspects to open the gap with other enterprises, so that the market recognizes, consumers benefit, to meet the consumption needs
of various customers.
" In terms of market expansion, we must compete for every inch of land, so that as long as all large supermarkets have condiments, there must be 'country girls'
.
The second is to use new media for online sales
.
In 2020, it joined the Douyin live broadcast platform with a media company in Beijing, and the live broadcast sales exceeded 4 million yuan
in 2021.
This year we have set up our own live streaming team, which is already live
.
We have also established flagship stores on Tmall, Pinduoduo, Jingdong and other Internet platforms, and online sales have developed very well
.
At present, the 'Country Sister' series of products have covered the whole country and exported to the United States, Canada and Nordic countries, and have become one of
the strong brands of Guizhou chili products.
Strive to achieve sales revenue of more than
1 billion yuan by 2030.
”

Warehouse workers are busy with delivery

Social responsibility on our shoulders

In the company's conference room, there are many honorary medals: "Guizhou Famous Brand Products - Rural Sister Oil Chili", "National Food Industry Excellent Leading Food Enterprise", "Guizhou Province Key Leading Enterprise of Agricultural Industrialization", "Guizhou Famous Trademark", "National Contract and Trustworthy", "Time-honored Enterprise in Guizhou Province", "Top 100 Brands in Guizhou Province", "Executive Vice President of Guizhou Catering Industry Chamber of Commerce", "Intangible Cultural Heritage", etc
.

Deng Shenghong told reporters: "The company's development today is inseparable from the strong support
of the provincial, municipal and Yunyan District party committee and government.
When the company has benefits, it is natural to return to the society
.
When we heard about the construction of roads in our hometown, we immediately donated money and materials; The SARS epidemic, the Wenchuan earthquake, the new crown epidemic, etc.
, the company has actively donated
.
During the new crown epidemic prevention and control period in Guiyang, the company opened its warehouse, allowing the medical staff and on-duty personnel at each card point to pick up the goods by themselves, and donated a total of tens of thousands of bottles of chili sauce, which was praised
by the city and district leaders.
”

"With the development of the company's production, we use more and more raw materials year by year, but they are all based on using local raw materials
.
For example, rapeseed oil, chili peppers, and running pheasants raised in the province not only ensure the quality of products, but also stimulate the development of
local related industries.
As a retired soldier, General Manager Deng Shenghong gathered his comrades who joined the army together in his hometown to set up the "New Rural Breeding Industry Association" to help some comrades who want to start a business but lack resources, let them engage in breeding, and the company is responsible for product sales
.
Employment is also given priority to them, and at present, several comrades-in-arms are employed in the company, allowing them to live a moderately prosperous life
.
There are also some people who have difficulties due to illness and other reasons, and the company also helps
in time.
The company has also set up a party branch committee to strengthen education on party spirit, party style and party discipline for party members, and ensure the exemplary role of party members as pioneers
.
Every year, the Party branch invites heroes and model figures to the company to tell revolutionary stories to employees and conduct education in revolutionary traditions and patriotism
.

Deng Shenghong presented awards to outstanding employees

Deng Shenghong said: "In the next ten years, we will further consolidate the foundation of enterprise management, lead the team to create the most professional and conscientious condiment enterprise in China, and build a century-old enterprise, not the largest, but the most refined, so that the enterprise can develop
sustainably.
" ”

Responsible editor: Zhao Yu Review: Wang Jinchen