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    Home > Food News > Food Articles > Guatemalan cornflakes exported to the Middle East as a "World Cup snack"

    Guatemalan cornflakes exported to the Middle East as a "World Cup snack"

    • Last Update: 2023-01-04
    • Source: Internet
    • Author: User
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    The World Cup in Qatar has brought business opportunities to many countries, and Guatemala is no exception
    .
    Guatemala "Alimentos? YaEstá!” The company tried to export multiple boxes of cornflakes to the Middle East, which were loved
    by local consumers.
     
    Bloomberg reported on November 23 that according to data from the Food and Beverage Committee of the Guatemalan Exporters Association (Agexport), as of August this year, Guatemala's food and beverage industry exported $34,000 to Qatar, of which snacks and sweets are the most demanded products
    .
     
    In addition, Guatemala's food and beverage industry exports approximately $1.
    2 million to the entire Middle East, and many Guatemalan products have found opportunities to export to the Middle East, such as confectionery, cornflakes, jellies, jams and canned
    fruits.
    A prime example of this is Guatemala's "Alimentos? YaEstá!” Two containers of cornflakes exported to the Middle East, including flavors such as cheese, grilled meat, green salsa and pizza
    .
     
    "It's not just because of the World Cup, Qatar is a global market with demand for products from different countries, and we see huge opportunities
    because of that.
    " Sylvia Menéndez, general manager of the company and guest director of the Agexport Food and Beverage Council, said
    .
     
    Menendez said that their corn flakes have a net content of 150 grams per pack, and each package has a label and nutrition facts table in Arabic, and the quality of the product is guaranteed, and it has also been welcomed by new markets and entered many Middle Eastern countries
    .
    She said she hopes to reach a long-term cooperation so that their products can be exported not only during major events such as the World Cup, but also sold
    in local supermarkets.
     
    Similarly, in the framework of the Qatar World Cup, Guatemala's cardamom exports stand out
    .
    Agexport's market intelligence unit noted that Guatemala's cardamom exports to the Middle East doubled this year to $3.
    6 million
    .
    Wendy Bonifaz, commercial manager of C.
    A.
    Logistics, noted that Qatar has a strong level of demand and purchasing power for cardamom and is also a "customer"
    who demands high-quality cardamom.
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