Guangdong goes first, Shandong follows closely: regional competition for pre-made dishes kicks off

Pre-made dishes have become popular in the industry in 2021

In addition to the attention of capital and enterprises, local governments also responded quickly and actively guided

Chen Lina / Text

Guangdong first: Gaoyao, Foshan, Zhanjiang, Chaozhou, etc.

On March 14, the Foshan Prefabricated Vegetable Industry Alliance was established, which will further integrate the main resource advantages and build a win-win cooperation platform to promote industrial development

In November 2021, the Vegetable Industry Development Conference will be held in Guangzhou

The relevant person in charge of the Propaganda Department of Gaoyao District told Frozen Weekly that there are already more than 20 prefabricated vegetable enterprises in the district, including Zhaoqing Hengxing Aquatic Products.

In Guangdong, Foshan and Gaoyao are not the only ones who are "obsessed" with pre-made dishes

Zhanjiang proposed to cultivate the top 100 brands of prefabricated dishes, supported Wuchuan and Xuwen to build agricultural product food processing parks, and created a "Wuchuan model" for the whole freshwater fishery industry chain farming, processing and other agricultural food food projects; Chaozhou held the "Chaozhou Agricultural Products Food".

Under the guidance of the government and the participation of enterprises, the Guangdong prefabricated food industry is forming a "big pattern" promoted by the joint efforts of government, production, and research.

Shandong follows closely: the establishment of provincial associations, leading enterprises to lead

It is not only Guangdong that has seized the trend of prefabricated vegetables, but Shandong has also begun to integrate prefabricated vegetables-related enterprises in the province, giving full play to the advantages of industrial basics and seizing the "commanding heights" of the industry

On February 22, the country's first provincial-level prefabricated vegetable industry organization, Shandong Prefabricated Vegetable Industry Alliance, was established in Zhucheng.

According to the data, there are nearly 8,600 enterprises related to prefabricated dishes in Shandong.

On February 22, the country's first provincial-level prefabricated food industry alliance was established in Zhucheng, Shandong

In mid-January, at the Two Sessions of Shandong Province, Zheng Simin, deputy to the Shandong Provincial People's Congress and chairman of Delis, and Hui Zengyu, member of the Shandong Provincial Committee of the Chinese People's Political Consultative Conference and chairman of Huifa Foods, respectively put forward suggestions on the development of the prefabricated vegetable industry and suggested making good use of Shandong's industry.

In February, Weifang Xiashan District held the signing ceremony of the Prefabricated Vegetable Science and Technology Innovation Industrial Park and the Food Union Ecological Project

It is said that "Shandong's agriculture looks at Weifang, and Weifang's agriculture looks at Zhucheng".

In addition, Cold Food Weekly also learned that Weifang and Zhucheng intend to build the local area into the capital of Chinese prefabricated vegetables, relying on the advantages of agricultural production and processing to help economic development

Who will be the first "pre-cooked food capital"?

In addition to Guangdong and Shandong, other provinces are also eager to try

Baoding, Hebei established the Central Kitchen Prefabricated Vegetable Industry Alliance; Fujian Catering and Cooking Industry Association established the Prefabricated Vegetable Committee; the “Green Food Industry Transformation and Upgrading Action Plan” led by the Henan Provincial Department of Agriculture and Rural Affairs, clarified the development direction of prefabricated food upgrades.
Yang plans to hold the 2022 China (Yuanyang) Prepared Vegetable Industry Conference,
etc.

With the continuous increase in the volume of the prepared vegetable industry, standardization and industrialization requirements have played a positive role in promoting the upgrading of the entire industrial chain
.
In turn, scale has contributed to the continuous dilution of costs
.
At the same time, the consumer side has changed from a "vegetable basket" to a "vegetable plate", which has further moved the product supply of prefabricated vegetables forward, and the entire industrial chain has been reintegrated backwards, allowing many companies to step on the prefabricated vegetable market
.

The rise of the prefabricated vegetable industry has driven a "big chain" from production to consumption, one end is connected to rural revitalization, and the other is connected to consumption reform.
Doing a good job in this industry can realize the upgrading of agriculture and food industries from the supply side, and from consumption To tap new consumer demand and create new economic growth points
.

　　With the development of pre-made dishes in various places, it is very important who can seize the opportunity by relying on their own resources and accumulation on the premise of stepping on the premise
.
Relying on the first-mover advantage, it can not only become a promoter of the formulation of industry standards for pre-prepared vegetables, but also make pre-prepared vegetables a new potential for the development of enterprises and even the local economy
.

　　"China Food News" (05 edition on March 17, 2022)

　　(Editor-in-charge: Lu Fanling)