Green food is hard to get out of the country

Introduction: the green food industry has not formed its proper scale, the product structure is not reasonable; the price of green food is on the high side; the problem of production and marketing disconnection is more prominent; consumers lack a complete understanding of green food; the quality assurance system of green food is not perfect At present, many developed countries and new industrialized countries have strengthened the technical standards of agricultural environmental protection and raised the requirements for the quality standards of agricultural products In fact, due to various reasons, most of China's vegetables and fruits do not enter Japan, beef does not enter the EU, pork, beef, longan, citrus, apple, pear, etc do not enter the U.S market In this regard, the insiders said that after China's accession to the WTO, in addition to the new green food industry is difficult to compete with the mature organic agricultural production system of developed countries for a while, there are several bottlenecks in its own: first, China's green food industry has not yet formed its due scale, the product structure is not reasonable, which restricts the development of the green food market In 2000, food and oil products accounted for 28%, vegetables 17% and beverages 15% of China's green food composition, while livestock and poultry meat products and aquatic products with large market demand accounted for a small proportion Second, the price of green food is on the high side Due to the restriction or prohibition of the use of synthetic substances such as pesticides in the production process of green food and the restriction of the application of some advanced agricultural technologies such as transgenic technology, there are some restrictions on the measures of increasing production and disease and insect resistance to a certain extent In addition, there are some special requirements in certification, processing, storage, inspection, packaging and other links, resulting in high production and management costs At the same time, China's agriculture as a whole The current situation of extensive management and backward technology also makes the production cost of green food more than 40% higher than that of general agricultural products Third, the production and marketing of green food is out of line At present, China's green food raw material producing areas and enterprises are mainly distributed in rural areas and remote mountainous areas where ecological resources have not been damaged, while the consumption groups of green food are mainly concentrated in large and medium-sized cities and coastal economic developed areas, which are too far away from producing areas and consumption areas and difficult to supply At the same time, green food production enterprises rely too much on the traditional commercial circulation channels, have not formed a stable cooperative relationship with green food marketing enterprises, and the "fast channel" of production, supply and marketing has not been generally established Fourth, consumers lack a complete understanding of green food, which hinders the consumption of green food Due to the insufficient publicity of green food and the lack of in-depth understanding of the concept of green food by consumers, green food is often not included in the consumption budget, and the consumption is more arbitrary According to a survey conducted by Guangzhou Municipal Bureau of statistics in March this year, most of the citizens have heard of the term "green food", but only 21.9% can distinguish the "green" certification mark More than half of the purchasers of green food do not understand the main difference between green food and ordinary food, and even a considerable number of people think that green food or natural food is green Some people think that health food is green food Fifthly, the quality assurance system of green food is not perfect, which affects consumers' purchase confidence Some green food production enterprises only obtain a "green" selling point through certification, and do not make efforts to improve the quality and strengthen the management, the product quality is mixed; at the same time, the brand protection of green food is not effective, so that the counterfeiting infringement prevails Sixth, the international competitiveness of green agricultural products in China is low, and it is difficult to overcome the "green barriers" At present, most countries in the world are more and more strict in the safety detection of imported food, especially in the detection of drug residues and other indicators The detection methods have also developed from simple detection of products to acceptance of production bases Industry analysts said that the key to green food production base, the base key in the soil In the future, it is necessary to strengthen the establishment of soil quality information system, take the development path of "comprehensive development ecological agriculture green food Trinity", implement the "whole process quality control from land to table", encourage the development and production of safe, efficient and economic new varieties, actively develop organic fertilizer and biological pesticides, and research and develop pesticide residue monitoring that is in line with national conditions and international standards Measure the standard and strengthen the environmental control of the whole process of the green food base to ensure that the green food comes from the best ecological environment At the same time, we should vigorously implement the brand strategy and actively cultivate the market In terms of brand, we should survive the fittest In addition, in terms of capital investment, we should establish an incentive mechanism, expand investment attraction through multiple channels, pay special attention to absorbing private capital, and form a diversified investment pattern with the joint-stock system as the link 5bP