Great changes have taken place in the pharmaceutical business environment and the "safe haven" for the pharmaceutical enterprises in the cosmetics industry

According to incomplete statistics, there are nearly 300 pharmaceutical companies involved in cosmetics business in China It is understood that with the continuous tightening of pharmaceutical industry policies and fierce market competition, the pharmaceutical business environment has changed dramatically In addition, there are many factors such as high risk, long time of research and development and long payback period in drug research and development Many pharmaceutical enterprises are aiming at the cosmetics field with short investment time and low risk because of the high business pressure As the saying goes, "drugs and cosmetics are of the same origin" Pharmaceutical enterprises also have certain correlation and even brand advantages when they enter into cosmetics, and their profits are relatively good On the seventh night of this year, China Resources Sanjiu, which focuses on 999 piyanping, 999 Ganmaoling, Sanjiu Weitai and many other products, launched the lipstick box products "Jiu Jiu Jiu Jiu Jiu Jiu San Kou group", which are respectively "heding red", "sunset red" and "enough Tan orange" The elements are in line with the taste of young people Although CR 39 said that the introduction of lipstick is just an activity gift to give back to users and fans, there is no plan to transform or cash in the beauty industry However, many people in the industry believe in this, and need to wait for the following details Ma Yinglong, famous for its hemorrhoids products, is no longer fresh First, it launched Babao eye cream in 2009 Data shows that in 2010, the sales volume of Ma Yinglong eye cream has exceeded 10 million yuan At the end of 2011, Ma Yinglong established Hubei Ma Yinglong Babao Biotechnology Co., Ltd., which mainly promoted eye makeup, facial care and other products, and formed Babao and tongtonghua cosmetics brands In September 2018, Ma Yinglong announced that the company will invest in the establishment of Wuhan Ma Yinglong health Co., Ltd., which is mainly engaged in functional cosmetics and other businesses, with a shareholding ratio of 64% In June 6th this year, Ma Ying lung and official Xuan Ma Ying Long lipstick came out, launched three lipstick products, and walked with simple elegance Why does Ma Yinglong join the cross-border team? According to the income of its main Hemorrhoid Cream products, although hemorrhoid products are still in the leading position in the industry According to the data, from 2011 to 2014, the income of Ma Yinglong's Hemorrhoid products increased very high, but after 2014, the income of Ma Yinglong's Hemorrhoid products began to show a negative growth, and the growth rate fell sharply in 2018, and the growth potential of hemorrhoid products has been insufficient Its cross-border beauty market initiatives or with the main products to the ceiling As early as 1980, the traditional Chinese medicine enterprise Pianzihuang launched the "Queen Pianzihuang" brand skin care products, and the series of products were once popular in Southeast Asia In 1981, Queen's pearl cream, which combines Pianzihuang with skin care, came into being Once it was launched, it was welcomed by the market In the past 30 years, the sales volume of Queen's pearl cream has reached more than 20 million bottles, which is known as "the beauty treasure that can't be copied in the 21st century" In recent years, the core business of Pianzihuang has encountered bottlenecks, but its cosmetics and daily necessities business performance is very eye-catching According to the data, in the first half of 2019, Fujian Pianzihuang Cosmetics Co., Ltd., a subsidiary of Pianzihuang mainly engaged in cosmetics, realized a net profit of 57.3583 million yuan, an increase of 281.13% year on year And the company's net profit has shown explosive growth in recent years From 2016 to 2018, the company realized net profit of 349900 yuan, 21026100 yuan and 42458800 yuan respectively.