Grass roots hospitals become popular and foreign giants lower their positions

Source: on April 22, 2014, Guangzhou Daily went deep into the "field" to compete for the grassroots market, which has become the convergence choice of Chinese and foreign medical equipment companies Our reporter learned from the China International Medical equipment exhibition that with the deepening of medical reform, the country has made great efforts to increase investment in grass-roots hospitals, and county-level hospitals and community hospitals with rice pot have become the "sweet cake" in the eyes of manufacturers "In the next few years, the competition will be more and more fierce Many foreign brands are laying down their bodies and lowering their prices to participate in the layout." Industry observers said "The price is just a ticket, and the differentiated competition between us and our peers is not mainly reflected in the price." Duan Xiaoying, President and CEO of GE Medical Greater China, told our reporter that the company has been exploring the primary medical market in China for three years Last year, 1 / 3 of China's sales came from the primary market By the end of last year, 70% of the 29 products launched by GE Medical in China were targeted at the primary level "The demand for hardware purchase in basic hospitals is widespread, but the purchasing power varies greatly." On the whole, the grassroots market needs to be clear, price sensitive and care about supporting services, including the use and training of doctors, she said "Not only are foreign brands increasing their investment in China's primary medical market, more and more local brands are also starting to compete." Duan Xiaoying said