Grasping innovation is the key to brand development

The group of health care needs is further expanding, and more and more young people have the needs of health care

The track keeps heating up

In recent years, health care brands have emerged continuously, and consumers' health care needs are changing

Zhang Yun, founder of the Chinese tonic brand "Herbal Fun Time", said that the epidemic has made consumers pay more attention to their own health.

In terms of consumer groups, Zhang Yi, CEO of iiMedia Research Consulting, said that the traditional health care is mainly for the middle-aged and elderly people, but now it is the whole people's health care, both the middle-aged and the elderly and the young people, and they form a huge group together

Bai Yujie, founder of the Chinese tonic brand "Fangfang", said that consumer goods have been very popular in recent years

After investigation and comparison, Bai Yujie chose to start a business in the Chinese nourishing track.

Product and channel innovation

The current health care brands have made innovations in product form and packaging

Zhang Yun said that the core principle is to be friendly to young people

In terms of sales channels, new health care brands have mainly developed from online channels

At present, the high cost of online traffic is one of the challenges encountered by online brands

In fact, the homogenization of the Chinese nourishing track is relatively prominent at present.

(Source: China Business News)

"China Food News" (July 06, 2022 Edition 06)

　　(Editor-in-charge: Zhu Meiqiao)