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Functional beverages are one of the emerging industries that develop rapidly with the rapid improvement of people's living standards
Energy drinks, sports drinks, and functional bottled water all belong to the functional drink category, which has shown tremendous growth in recent years
Global Market Analysis
Regionally, the functional beverages market is segmented into Asia Pacific, North America (United States, Canada, Mexico), Western Europe, Eastern Europe, Middle East and North Africa, and also the rest of the world including Latin America and South Africa
Of these, the U.
Industry Development Trend
Seizing Post-pandemic Business Opportunities In recent years, consumers have become increasingly interested in products that provide immune system support
Innovative Research Directions Innovative research on functional beverages in the future may focus on market segments such as bones, joints, eyes, improving sleep, weight management, cholesterol management, healthy teeth, and beverages targeting specific parts of the body
The plant-based protein and sugar-reduced trend also predicts greater growth potential for functional beverages with extra protein: According to Mintel, 30% of adults believe that products high in protein are healthier than others
The growing number of adults avoiding sugar in excess is another clear trend
Functional drinks + alcohol Although the current functional drinks are mainly non-alcoholic drinks, common non-alcoholic drinks are seeking new breakthroughs, and many manufacturers are trying to integrate alcohol elements
In general, the demand for ingredients in functional beverages to help boost the immune system has increased significantly during the COVID-19 pandemic
Industry regulations
The European Food Safety Authority (EFSA) and the US Food and Drug Administration (FDA) are primarily concerned with the safety and health claims of functional beverages
AESAN reiterated its advice to consumers, especially young people and minors: reduce consumption of certain energy drinks, as some of these ingredients (such as caffeine, etc.
(Source: RegASK Regulatory Advisory)
"China Food News" (September 20, 2021 07 edition)
(Editor in charge: Luo Chen)
