Give Chinese paint owners business advice for the next 2-3 years

From 2014
2015, pigs became the hottest animals, According to China Coatings Network. For example, how to let pigs on the tree, and then such as Lei Jun very hot a sentence "as long as standing in the air, pigs can fly up." Now the bosses of traditional small and medium-sized enterprises dream of one day becoming the flying pig and their employees becoming the pigs in the trees. Why there will be such a heated debate, the core of the problem is no more than two: First, the economic environment is not good, the survival of enterprises is difficult; Second, the emergence of a new business model, it seems to the traditional enterprise life and death of the time node. We all hope to seize the opportunities and opportunities to get out of trouble and take off.
we saw Xiaomi fly up, but also saw Lei Jun said this sentence, but don't forget, Xiaomi is not a pig, Lei Jun is not. A pig is a pig, the gene has not changed, give it a good vision to inspire, it still can not go up the tree. There is only one pig in the world to do, that is, the pig eight ring, but don't forget the pig eight ring gene, his bones are not pigs, he is a fairy, is the jade emperor's canopy Marshal.don't deny that "dreams still have to be made, in case it happens!" This sentence. But as a traditional
coating
small and medium-sized enterprises, its own characteristics determine a lot of indispensable core survival essentials, such as products, such as services, we still have to keep our feet on the ground, never take the ideal as a reality, what is the reality? The reality is that one in ten dreams becomes a reality, and nine out of ten thousand dreams may not come true, and they are still dreams.
for the next two or three years of business management, as the boss, how to face and calmly think about some hot issues and issues, the development of enterprises to help, we may as well comb together.In today's world, I don't think any country's business owners like the bosses of Chinese enterprises love to learn, in addition to throwing a lot of money, take out enough time to participate in various training courses, listen to master speeches, with the help of mobile Internet, WeChat, Weibo, all kinds of public numbers and other platforms Collect a large amount of information to read carefully, see so many successful cases, see so many successful bosses, anxious, and constantly copy into their own enterprises, with high standards and strict requirements to treat themselves and employees, but the bosses see are successful cases, but few cases of failure. "It's never just new people laughing, who hears old people cry!" Public opinion has magnified success stories and myths, while most companies have died in tosses, with an average life expectancy of less than 2.5 years.
For most small and medium-sized enterprises to survive is the first, there is always a chance to survive, so learning can, but all ideas and models should match the status quo of enterprises, including industry attributes, resources, talent quality, enterprise size and so on. Don't take the so-called high theory and ideas to ask themselves, let alone do a hassly changed the enterprise, ask employees, because your business does not match, take other people's success to punish their own enterprises and employees, is not a sad thing? After learning, the boss has to do is listen while forgetting, boldly want to try carefully.
"model" "top-level design", is a lot of bosses that is, strategy, innovation after the most words, they always hope to have a new model and start a business can make their own business, the idea is good, but many models seem to be "tall on" ", broad prospects, but often ignore the actual carrying capacity of enterprises, in the resources, funds, teams do not have the premise that many ideas are difficult to land, therefore, to borrow a very hot sentence: leave the landing mode, like the eunuch talk climax. For small and medium-sized enterprises, the model and creativity of good or bad standards only one, that is, can be in a reasonable cycle of landing.
Many bosses, do a long time, will be tired of the original main business, either feel sad, or think that money is too slow, many bosses even have to give up the main business, and then open the blue sea idea, but don't forget, you and your business get the government, industry, Capital platform, consumer recognition, willing to give your business to provide funds, policies, market opportunities, is the result of your main industry for many years endorsement, even if the main industry is worse, but also the cornerstone of your success, is the depression of wealth, is the highland of competition, is the credit guarantee of resource integration. Therefore, bosses should not take it lightly to leave the main business, leaving the main business you may be nothing. All we have to do is find a way out of the spiral of the main business, and the costs and risks are better than starting from scratch.
these two years, we all feel the chill, the operation is difficult, and as a small and medium-sized enterprises this disadvantage is precisely likely to become the survival advantage. Enterprise big, hard expenditure on big, market competition pressure is big, risk control pressure is also big, therefore, in the big environment is not good at the moment, small has small benefits, small boat turn, easier to adjust, but can not only be "small", but also to do "beautiful", enterprises to be healthy, profitability to be strong, development to be benign, because "small and beautiful" more suitable for the enterprise winter, as long as the healthy state and full preparation, winter is the past spring.
SME is a very realistic point, is lack of resources, lack of funds, lack of market, competitiveness is not strong, especially in the big environment is not good premise, but also reasonable use of resources, focus know, but I think it is not enough, to learn to implement the refocus strategy in stages: for the various management problems a to solve, and achieve a phase of seamless, no loopholes; Limited resources in a market, a point, a single product concentrated input, amplification effect, is the most desirable; After combing through the product portfolio, highlight a single item in a key category. For example, in market development, focus on a province, then focus on a city, and then focus on a county, so as to achieve the best results at the lowest cost.
in the current business society, there is an interesting phenomenon: almost all practitioners look at other enterprises, industries good. And as a business chain of enterprises and agents are the same, enterprises feel that dealers better off, dealers feel that the enterprise more dominant, formed the industry people want to rush out, people outside the industry want to rush into the siege effect, I do not know the reality is "such as people drinking water, cold and warm self-knowledge", all industries and enterprises have their own problems and difficulties, but each industry has its own advantages and opportunities. Imagine that your business can survive until now is not exactly this truth? Now encountered difficulties are not terrible, the key is to calm down, calm thinking, to accumulate resources and experience, to the industry's familiarity to solve problems, seek development, I think it is always easier than cross-border operation.
The impact of the Internet on the traditional business model is indisputable, but it is not difficult to find that in the past two years 90% of Internet enterprises are struggling, even JD.com is a big curry is a sustained loss, but traditional enterprises are not Internet enterprises, Internet enterprises most of the play or concept, belong to the new model of speculation, most VDOs are willing to come in short and flat, but does not represent the majority of the industry Enterprises will really go to success, which also includes JD.com such enterprises, not to mention most of the successful Internet enterprises to build a platform for this special commodity, and products as the core of the traditional enterprises, but also can have Internet thinking, can keep up with the trend, but by no means the flow, the trend is to use forward-looking thinking combined with the enterprise actually to implement step by step, and the flow is parrot tongue, human cloud blind obediance. Traditional enterprises to do something, do nothing, learn the timing of the control, learn the rational and controllable allocation of resources, can not jump into the Internet thinking. "Rather than envious of fish, it is better to retreat to weave the net", first to see whether their products are suitable for Internet channels, if not suitable, there is no product and transformation of the ability to build the ability of professional teams.
when ultra-low-cost competition is no longer the magic weapon for Internet companies to win, we are basically on the same starting line. The author believes that the so-called O2O is just a decent excuse to find the Internet to brick-and-mortar stores, but whether it is the Internet enterprises or traditional industries, in addition to products, to enhance service capabilities, binding target consumers (establishment and direct interaction with consumers) is the core of enterprise competition, because no matter what form, the core of commercial competition has not changed. Therefore, the bosses of traditional enterprises should look at the Internet rationally and should not be kidnapped by it.
Since our industry is a traditional industry, it has the gene of historical heritage, therefore, in doing product innovation, do not move to subvert, if not believe, bosses can look back at your research and development department how many so-called innovation single products are put on the table, and how many new products become a burden that you can hard swallow, because we do not have the large enterprises have the funds, cycle, capacity and strength to train consumers. Global
Coatings Network
understand that traditional enterprises in product innovation, not to play with the concept, do not take consumers as fools, because consumers will only be silly for a while will not be silly for a lifetime, not to mention similar to WeChat circle of friends as the core of the highly developed self-media, consumer communication and trust endorsement is more timely and effective, unless you want your business to "shoot for a place", but I think this is not an entrepreneur should be business thinking.
Therefore, we are more suitable for micro-innovation, in the existing product functional appeal, cultural appeal, consumer demand without fundamental changes, the formula, packaging rate, packaging quality to do moderate research and development, more in line with the current mainstream consumer groups demand positioning and use habits, will make the product continue to meet consumer demand.
saying: What's not sick, nothing, nothing, no money! Small and medium-sized enterprises are the same, for most small and medium-sized enterprises, the capital chain is still the biggest obstacle to the development of enterprises, but also the life and death of enterprises, although in recent years the state has been introduced to support small and medium-sized enterprises of all kinds of financing policies, but often thunder and rain, small and medium-sized enterprises financing difficult problems not only did not alleviate, but more and more serious. The reason is that banks are reluctant to lend, because banks are also enterprises, but also need risk aversion, not to mention the market-oriented process of the financial system is still perfect, the state will not pay for the bad debts of banks.
Therefore, business owners do not need to tangle such problems, but based on the status quo of the enterprise, reasonable control of the use and distribution of funds, to ensure that the enterprise's capital chain does not break, and sometimes even moderate sacrifice of product profits as a guarantee of the capital chain. At the same time, we should learn multi-channel financing, especially with upstream and downstream partners to establish financing relationships, to resist the possible resulting business risks.
conclusion: whether it is an enterprise or a person, need passion, need positive energy, need innovation, but for developing small and medium-sized enterprises, the most need is rational. Especially as business owners, because people can share the benefits of your business success, but will never pay for your business failure, the tree is down scattered with bloody facts, all the problems and the worst results need the boss alone. Therefore, the more the storm comes, the more we have to calm ourselves down to think about the development of enterprises.
concluded with a third paragraph about pigs, Ma Yun recently also described the topic of pigs, he said:
Swine hit the wind can fly, but the wind in the past fell to death is the pig." Because you are still a pig, each of us should think how you control this wind, how do you master this wind, how to improve themselves, I think we should not go to find the mouth, but to grow a pair of wings that can fly, become a little wind can fly up, can soar people!" Hope to be difficult to survive small and medium-sized business owners to bring some business thinking.