Ginseng snacks have become popular

What comes to mind when you think of ginseng? Nowadays, ginseng is appearing around people in another way, and that is snacking
.

Innovative brands eyeing ginseng

The whole piece of raw cut ginseng freeze-dried tablets, the outer layer is accompanied by black qiao, which is the ginseng black qiao nourishing snack launched by Gong Xiaoshan, consumers who have tasted it say that the taste is silky, rich and crispy, like eating
snacks.
This is a young brand founded in 2021, although young but ahead of the concept, founder Cece paid attention to the current sub-health state of young people is very common, through the Chinese herbal health occupation Chinese nourishment track to launch Gong Xiao Meal
.
Starting from raw materials, technology and taste, it brings consumers portable, delicious and high-quality products
.

At the same time, the ginseng wolfberry red date cake launched by the small ginseng muscle has also been liked by young people, the product adopts the process of one mention two micro three cannons, better absorbs the nutrients in ginseng, the product is Xinjiang red date, Changbai mountain ginseng, Ningxia goji berry, Hunan jade bamboo, Anhui double-petaled rose
.
From the packaging point of view, the product is very portable and has a high appearance, which can be placed in a bag or desk to nourish anytime, anywhere
.

Focusen has also gained a lot of young fans, a creative healthy snack brand
around ginseng.
In the direction of "light nourishment" to reduce the contact threshold of ginseng, to reach people who have not eaten ginseng, the brand's first products are ginseng energy protein, ginseng energy cube, hoping to integrate ginseng into life
through snacks.
Compared with other ginseng tonic brands, in addition to the excellent founding team, Focusen also has a strong competitive advantage in the supply chain, and it has an exclusive high-quality ginseng raw material base in Jilin, so that the ginseng produced by it contains a higher content of saponins
.

Xinchengji occupies the gummy track and launches ginseng jujube gummies, although the candy is small but the ginseng flavor is strong, although the price is slightly more expensive but it is worth the money, compared to sleep gummies, ginseng gummies seem to be more reliable
.
Herbal Fun uses ginseng freeze-dried powder capsules to make nourishment as easy
as drinking coffee.

If the above ginseng snack products are more subtle, then a whole ginseng drink is simple and rude, directly put the whole ginseng into the bottle, to consumers to bring a strong visual impact, although a whole ginseng drink price is higher, but still attracted consumer attention, many people are even more frank display way to buy
.

How ginseng snacks appeal to young people

Compared with bird's nest and goji berries, people do not participate in the daily life of most people, and there are even fewer ginseng products suitable for young people, but it is this scarcity that makes ginseng products have the potential to explode rapidly
.
The reason why innovative brands focus on ginseng is to see the mystery of ginseng
.
Compared with other tonic categories, ginseng is very thick, Changbai mountain, the elderly, expensive is most people's impression of ginseng, but innovative brands are trying to break this phenomenon and make ginseng
younger.

The first is the young brand name, the current ginseng-related innovative brands on the market, the names are very young, whether it is a whole ginseng drink or Focusen floating seeds, small ginseng muscle, its name is very easy to remember, highly recognizable
.

Followed by high-value packaging, appearance is the key to whether the product can become popular, especially in the competitive snack food market, snacks rely more on packaging, and bright colors, young design style, portable packaging specifications are the key to attracting consumers for ginseng snack brands, and it is precisely by relying on these high-value, personalized packaging methods, ginseng snacks can quickly out of the circle
.

Moreover, there is a diversified marketing style, whether it is a whole simple and bright marketing method, or the half-covered product communication of Gong Xiaoshan, which brings a sense of mystery to consumers, and this mystery happens to be the key
to promoting consumer purchases.

Finally, it is to grasp the pain points of young people, the current pressure, poor sleep, qi and blood deficiency are the problems faced by most young people, and these problems will eventually lead to the emergence of sub-health, and ginseng snacks provide consumers with solutions to alleviate sub-health through light health, neither medicine nor simple tonic, snacked ginseng is more acceptable to consumers
.

The demand for new Chinese health care has exploded

Wellness is everywhere and getting younger
.
Although young people are now known as the Buddhist generation, they have never treated their bodies as Buddhist, and overdrawing on the one hand and nourishing on the other hand are the norm for most white-collar workers
.
Nowadays, consumers' concept of health care has also changed, no longer pursuing fatigue relief, but more focusing on results
.

According to the "2020 Chinese Wellness Industry Insight Report" released by the CBN Business Data Center, nearly 60% of respondents said that after the new crown epidemic, the attention and trust of Chinese health care are increasing, and more than 80% of adults attach importance to health preservation, and traditional tonics are a popular choice for people to improve their health, among which the scale of the online traditional nourishment consumer market has accelerated in
the past three years.

The huge consumer base focusing on quality of life also provides the basis
for the development of Chinese nourishment.
More importantly, the change of the people and goods yard has given the brand a more diversified innovation space, from product promotion to brand marketing, Chinese nourishing brands can be more accurate, fast and multi-dimensional innovation
.

Youthfulness, snacking and portability have also become a new direction
for the innovation and upgrading of Chinese nourishing brands.
With the popularity of ginseng snacks, the new Chinese nourishing track is also ushering in rapid development
.

Meeting consumer demand is the only direction for brand success, and ginseng-based nourishing snacks are popular in the market, and a number of successful and innovative brands
have emerged.
This is not only the success of the brand, but also the success of the Chinese tonic market, and the source of success does not come from the brand's consumer education, but from the satisfaction
of consumer needs.
The success of any track is inseparable from the satisfaction of demand, whether it is technological development or channel expansion, behind is whether the needs of consumers can be found and solved
.
From ejiao to goji berries, from bird's nest to ginseng, Chinese nourishing health has never stopped, and different products have been born at each stage, and behind this is the consumer demand being satisfied
.

(Source: Whole Foods Online)

China Food News(Version 07, December 13, 2022)

(Responsible editor: Gao Na)