General Administration of market supervision and administration of the people's Republic of China interviewed CCTV on suspected advertising violations

On January 17, the General Administration of market supervision held an interview with the Central Radio and television administration on the issue that the advertising terms of "CCTV national brand plan" which was strongly reflected by the masses were suspected of violating the advertising law At present, the General Administration of the people's Republic of China has ordered the Beijing Municipal Market Supervision Bureau to file a case for investigation according to law Relevant background "national brand" is illegal as advertising language! For some time, some media and enterprises have claimed the so-called "national brand" in advertisements, which not only misleads consumers, but also destroys the market order of fair competition To this end, the masses reflected strongly The popularity and influence of the brand come from consumers' trust and market choice Using the name of "state" to endorse the brand of an enterprise is suspected of violating laws such as the advertising law, the anti unfair competition law, and the law on the protection of consumers' rights and interests The advertising law explicitly prohibits the use of the name of state organs and the term "state level" in advertisements, and stipulates that consumers shall not be deceived or misled, and unfair competition in any form shall not be carried out in advertising activities The essence of using "national brand" in advertising language is to use the name of state organs and "national level" forbidden language, which is easy to make consumers think "country" is the endorsement of enterprises, misleading the quality, performance and function of their products, and causing unfair competition The media use "national brand" to sell advertising resources, carry out commercial marketing, artificially divide the enterprises into 369 grades, and disturb the order of market competition Because of their trust in the news media, consumers will have more trust in the enterprises selected as "national brands" They often take the so-called "national brands" as an important basis for choosing the products of enterprises, which misleads consumers and seriously infringes their legitimate rights and interests In particular, the payment of individual problem products has been selected into the so-called "national brand", which has aroused widespread social doubts The media guarantees endorsement for enterprises in the name of the state and publishes illegal advertisements, which will eventually damage their credibility General secretary Xi Jinping pointed out that "advertising should also be guided" The more influential the media are, the more important it is for them to play a leading role, operate in accordance with laws and regulations, put social benefits first, and realize the unity of social and economic benefits.