Gel candy opens a new track in the health care market

With the change of consumers' concept of health food consumption, the consumption attributes of health food will gradually change from optional consumer goods to mandatory consumer goods

The filing is made into an industry development booster

A number of gel candy categories are included in the filing dosage form, including vegetable gel type, animal gel type, starch type, mixed gel type, sandwich type, coating, coating polishing type, etc.

According to industry insiders, the inclusion of gel candies in the form of food into the health food filing dosage form this time, under the blessing of the functional "coat" claimed by the health food, not only caters to the trend of the new generation of consumers, but also allows the nutrition and health care industry to return.

Under the wave of the nutraceutical leisure trend, the gel candy health food market is in a stage of rapid growth

Gel confectionery products are favored by young people

Following the popularity of new health products such as "Chinese herbal coffee", "Wolfberry beer" and "Aoye water", young consumers have turned to buy gel candy products

Industry insiders said that with the unprecedented improvement of contemporary young people's awareness of health preservation, and the existence of contemporary pain points such as "staying up late", "overworked" and "insomnia", gel candy products satisfy young people's yearning for a better and healthy life

"Gel candies also have health food.

With the gradual expansion of the functional food market, many functional food start-up brands have risen against the trend

Snacks become the future consumption trend

As the needs of young people escalate, consumption also escalates.

From the product form, health food has a trend of developing towards the form of snacks

Regarding the market development prospects of vitamins and minerals that can be used in the form of gel candy, industry insiders said that vitamins and minerals, as basic nutrients for the human body, are raw materials that are generally recognized by consumers, and have a sense of intimacy with gummies.

As a snack-like health food based on the soft candy carrier, gel candy products provide consumers with the convenient possibility of maintaining health and health care in multiple scenarios, anytime, anywhere

Under the wave of the nutraceutical leisure trend, the gel candy product market is in a stage of rapid growth

(Comprehensive by Zhu Meiqiao)

"China Food News" (06 edition on October 27, 2021)

(Editor in charge: Zhu Meiqiao)