Fuzhou full decoration housing market share increased to 15% will enter the "full bloom"?

China Paint Network
News:
March 20, Fuzhou Municipal Land and Resources Bureau publicly auctioned five state-owned land use rights, clearly stipulated that the proportion of 5 plots of fully renovated housing should reach 30%. It is reported that this provision is the first time in the past year land auction. This news out, many keen industry insiders believe that the whole decoration of the house will once again become the focus of market attention. According to reporters, Fuzhou's fully renovated housing market has gone through a decade, but "a wave of three folds", until the two years in the market began to increase the volume. According to statistics, in 2015, Fuzhou property market fully renovated housing volume of nearly one million square meters, the market accounted for about 15%. Insiders said that with the promotion of policy, the concept of home buyers change, the whole decoration of the house will begin to flourish, into a full-time. Review the ten-year road of full decoration housing "one wave three folds" Fuzhou's first fully renovated housing project, dating back to 2005 Shimao Bund Garden. In that year, Shimao Bund for the first time to test water-based hardcry products, causing concern throughout the city. In the following two years, some properties, including The Jinhuating, May Day Public House, Sunshine Holiday Apartment, Platinum Times, etc., began to try full renovation sales. "The proportion of these fully renovated houses is very small and can only be considered new in the market." An industry insider said that both developers and home buyers, its acceptance is limited. The turnaround took place in 2010. In March of that year, Vanke announced the full renovation of the Jindal County Phase 2 and The Golden Domain Washington Project. In August of that year, the local strength of real estate brand enterprises Tai Wei also announced a full-scale entry into the full decoration. Its Taiyu Mangrove and Taiyu Redwood have launched a fully renovated product line. "These two brands made a splash when they entered the fully renovated house." Mr. Lin, an industry insider, says more and more developers are thinking and even brewing this whole new area. But after 2011, many real estate companies have scaled back the product line of fully renovated housing. In 2013, the property market's fully renovated housing began to fire. In that year, Fuzhou has several brand developers to join the ranks of the whole decoration room. On January 15, 2013, Sansheng International Park Laffei Hall 150-200 square meters of hardcive room was officially unveiled; Subsequently, Poly Champagne International Single Apartment, Vanke another city, Sunshine City Liz House, etc. have launched a full renovation room. "The whole renovated house has gone through ten years of road, although through ups and downs, but the market recognition has been increased year by year. In the future, if the government from the policy to support and promote, the whole decoration of the house will go to a full-time. "There is industry analysis. The status quo from 1% to 15% of the fully renovated housing stable place according to the relevant data show that between 2004 and 2007, Fuzhou fully renovated housing only accounted for 1% of the number of commercial housing. "By 2014, the volume of fully renovated homes will reach 360,000m, and the market share will increase to 15%, " said Huang Bin, senior analyst at CRIC. "It is understood that in the past two years Fuzhou market in the sale of the full decoration of housing projects have nearly ten, there have been Vanke Jindi County, Vanke Plaza, Poly Champagne International Single Apartment, Vanke another city, Sunshine City Liz Hall, Jianfa State House, Sansheng International Park Champagne Hall and so on." In the second half of this year, with the entry of Zhonghai and Taiyu projects into the market, the proportion of fully renovated housing will also increase. Huang Bin said that on March 14th, the Zhonghai Yuyu World Marketing Center, located in the University City plate of Shaohou, was opened to the public, and its decoration model room was opened at the same time. Zhonghai Yuyu is a high-end brand of Zhonghai City Mansion Series, with 25 high-rises and a volume of nearly 300,000 square meters. On the same day, located in the southern plate of the city, Taiyu Fuzhou yard also launched its duplete hardcive model room. It is reported that Fuzhou yard of the high-rise Qiong Lintai will be fully in hardcive market, its high-rise has 13 buildings, nearly 200,000 square meters of volume. "In the next three years, once the five plots in the south of the city are on the market, the total number of renovated houses in the south of the city alone will reach 500,000m." Huang Bin believes that Fuzhou's full renovation of the proportion of housing will be further improved. Full decoration of the house increasingly favored, sales stability is not only developers began to enter the full decoration of the house, the acceptance of buyers also increased year by year. It is reported that on March 14th, when the world of Zhonghai Yuyu was made public, more than 2000 customers rushed to choose a room, and the staff on the spot were busy. "The whole renovated house is one of the focuses of the customer's attention, " said one salespable. "In March, Gui'an Xintian earth launched hardcery school district room, 6200 yuan / m2. Gui'an Xintian earth sales staff said, "hardcive room launched, the amount of consultation significantly increased." "At the end of September last year, following the Rafi Pavilion, Sansheng International Park launched a new fully renovated product, the Champagne House, which was nearly 80% redecorated on the same day. Sales managers at Sansheng International Park said buyers were more accepting of hardcive products than expected in sales staff's survey of buyers' intentions. "It is with such acceptance that the products of Sansheng International Park in the future will be fully renovated." "Relatively speaking, the unit price of the fully renovated house will be thousands of yuan more expensive than the rough house, but the sales are relatively stable." An industry insider said, from this point can be seen, buyers of hardcive housing attitude in the slow acceptance. Say goodbye to the "tall on" full decoration room more "ground gas" compared with the previous full decoration room, in the fierce market competition, the two years of full decoration room more connected to the "ground gas", many properties adjust the price, to "low-cost full decoration room" attitude to attract buyers.
november last year, Poly Champagne International launched a 46m2 single apartment with decoration, opening price of 16,000 yuan / m2 (renovation standard 2000 yuan / m2). It is reported that this price is nearly a thousand yuan lower than a number of blank items in the same area. Full decoration "rough price", so that the project on the day of the successful materialization of 80%. In the second half of last year, the last two renovated houses in Vanke Jinyuan County also adhered to the "low-cost walk", the average price of the decoration room is 15500 yuan / m2 (decoration standard 2000 yuan / m2), and the project surrounding the sale of rough real estate, unit price of 16,000 yuan / m2. At the end of 2014, many properties in Shaohou adjusted their prices to less than 10,000 yuan. Self-proclaimed decoration standard 1500 yuan / m2 Vanke another city, also had to open 10500 yuan / m2 price. "The whole renovated house, the rough price, has greatly changed people's impression of the whole renovated house in the past." An industry insider said that this is also the two years of the biggest change in the decoration of the house. "In the future, with the expansion of the city, buyers will have more demand for fully renovated housing, in order to seize the just-needed, more grounded gas prices, more economical and practical full-renovation housing will inevitably follow."